Videos uploaded by user “NNgroup”
Don Norman: The term "UX"
We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days. Don Norman, Ph.D., is co-founder and principal emeritus of Nielsen Norman Group: User Experience Research, Training, and Consulting. For the official definition of UX, see https://www.nngroup.com/articles/definition-user-experience/
Views: 169099 NNgroup
When to Use Which UX Research Method
Don’t just do usability tests. Do what you need. Consider 5 criteria to determine the most effective user-experience research method to use for your situation, to meet research goals, and achieve desired design outcomes. #UX #userresearch #usability #userexperienceresearch #methodology
Views: 23027 NNgroup
Principles of Human-Centered Design (Don Norman)
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
Views: 23648 NNgroup
Are You a Cognitive Designer? (Don Norman)
Don Norman answers the question people often ask: What kind of a designer am I?
Views: 12359 NNgroup
Don Norman: Emotional Design
We spoke with Don Norman about Emotional Design and the 3 different levels of human emotions that impact UX. Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. For more information, please visit https://www.nngroup.com/books/emotional-design/ Visit our site: http://www.nngroup.com/
Views: 14835 NNgroup
UX Mapping Methods: When to Use Which
UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization. Full article: https://www.nngroup.com/articles/ux-mapping-cheat-sheet/ #UX #empathymap #customerjourneys #journeymapping #serviceblueprints #experiencemap
Views: 14081 NNgroup
Service Design 101
Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience. #UX #servicedesign
Views: 11852 NNgroup
How to Empathy Map
A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process. #UX #designthinking #empathymaps #mappingmethods
Views: 8603 NNgroup
Design for How People Think (Don Norman)
Design for how people are, not what you want them to be.
Views: 19750 NNgroup
Focus on Results, Not on Perfect UX (Don Norman)
When designing, think about what the person is trying to accomplish. Don't let the design get in the way.
Views: 11421 NNgroup
Exciting Times Ahead for UX (Don Norman)
New technologies such as autonomous cars, Artificial Intelligence (AI), and Augmented Reality (AR) mean exciting challenges for UX to solve.
Views: 7169 NNgroup
User Testing: Why & How (Jakob Nielsen)
There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe. #UX #UXresearch #userresearch #usability #usabilitytesting
Views: 13958 NNgroup
Open vs. Closed Card Sorting
There are two types of card sorting, which measure different aspects of users' mental models for information architecture. #UX #IA #cardsorting #mentalmodels
Views: 6196 NNgroup
4 Key Components of Service Blueprints
A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.
Views: 10883 NNgroup
Observe, Test, Iterate, and Learn (Don Norman)
There isn’t a next time in product development. You must always study to keep up with the product cycle.
Views: 8174 NNgroup
Do we still need Information Architecture (IA) when users can just search? (Kathryn Whitenton)
Kathryn Whitenton, Digital Strategy Manager at Nielsen Norman Group, explains why Information Architecture is more critical than ever. For more information, please visit https://www.nngroup.com/courses/information-architecture/ Visit our site: https://www.nngroup.com/
Views: 6395 NNgroup
Don Norman: The Design of Everyday Things
We asked Don Norman why he wrote The Design of Everyday Things. Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. http://www.nngroup.com/
Views: 10427 NNgroup
5-Second Usability Test
The 5-second test is a simple usability technique to help designers gauge the audience’s first impressions of a webpage.
Views: 13186 NNgroup
Analytics vs. Quantitative Usability Testing
Kate (Meyer) Moran on how both UX research techniques help you gain quantitative insight into user behavior. However, numbers aren't just numbers: the information you get from each method differs, as do the design action items resulting from collecting each type of numbers. All Kate Meyer videos: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idsO-oUgdt3rQP51-8BYZtn8 (official playlist) Full-day course on Analytics and UX: https://www.nngroup.com/courses/analytics-and-user-experience/ Full-day course on Measuring the User Experience: https://www.nngroup.com/courses/measuring-ux/
Views: 8866 NNgroup
Hick's Law: Designing Long Menu Lists
Hicks law (or the Hick–Hyman law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.
Views: 8289 NNgroup
Why is UX so difficult?
UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.
Views: 9350 NNgroup
What is a Mental Model?
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice. #UX #mentalmodels #userpsychology #HCI
Views: 9908 NNgroup
Jakob's Law of Internet User Experience
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. The original 1999 discussion of Jakob's Law: https://www.nngroup.com/articles/do-interface-standards-stifle-design-creativity/
Views: 9950 NNgroup
Design Thinking 101
What is "design thinking" and why should you care? The 6 steps of the process defined. (With Nielsen Norman Group's Chief Designer, Sarah Gibbons) #UX #designthinking #designprocess (This is the new version of our video on Design Thinking. Better than the one we did in 2016, or so we think.) More info: https://www.nngroup.com/articles/design-thinking/ More information: https://www.nngroup.com/articles/design-thinking/
Views: 8988 NNgroup
The False-Consensus Effect: You Are Not the User
The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
Views: 6819 NNgroup
Attributes of Effective Agile UX
Agile is not easy for UX. However, blending Agile and UX can work with the right culture and mindset.
Views: 3956 NNgroup
Psychology Makes You a Better UX Designer (Hoa Loranger)
Hoa Loranger, VP at Nielsen Norman Group, talks about the reasons why understanding psychology makes you a better UX designer. Read more topics on Psychology and UX: https://www.nngroup.com/topic/psychology-and-ux/
Views: 7155 NNgroup
Designers are not users (Jakob Nielsen)
Jakob Nielsen explains why all members of the design are very different from mainstream users and the way they will use your product. (But also why users aren't designers.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Learn more about the UX Conference: https://www.nngroup.com/ux-conference/ and read more about the difference between you and most users here: https://www.nngroup.com/articles/computer-skill-levels/
Views: 25131 NNgroup
How to Create a UX Storyboard
How storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story. #UX #storyboarding #designprocess #customerjourneys #workflow Full-day course on using storytelling throughout the UX design process: https://www.nngroup.com/courses/storytelling-ux/
Views: 5154 NNgroup
Fitts's Law
Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements. #UX #GUI #pointing #clicking #layout
Views: 5175 NNgroup
Usefulness, Utility, Usability:  Why They Matter (Jakob Nielsen)
For products to be useful, they must have both utility and usability. Either UX quality alone won't cut it.
Views: 8760 NNgroup
Usability Testing w. 5 Users: Design Process (video 1 of 3)
Formative #usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface. #UX #usertesting #budgets
Views: 8631 NNgroup
UX Without Users isn't UX
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
Views: 6828 NNgroup
Design Systems and Their Benefits
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
Views: 5712 NNgroup
Most Important Skill Required for UX Professionals
What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
Views: 5946 NNgroup
Do We Know Anything About UX? (Jakob Nielsen)
Jakob Nielsen discusses how proven heuristics and UX design guidelines can drive big advances in creating valuable products. (Blooper at the end :-)
Views: 6149 NNgroup
UX Lessons I Wished I Learned Early
Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.
Views: 6320 NNgroup
Why Personas Fail
How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas. #UX #personas #designprocess
Views: 5334 NNgroup
Design Thinking 101
Please watch the NEW VERSION of this video instead: https://www.youtube.com/watch?v=6lmvCqvmjfE Sarah Gibbons is Nielsen Norman Group's Chief Designer. With a background in design thinking, she works at the intersection of design strategy and user experience design. For more information, please visit https://www.nngroup.com/articles/design-thinking/ Watch the follow-up video, Design Thinking 102: https://youtu.be/LJBavFyEl1g Visit our site: https://www.nngroup.com/
Views: 21606 NNgroup
Logo Placement Affects Web Navigation and Brand Recall (Kathryn Whitenton)
Kathryn Whitenton, Director of Digital Strategy at Nielsen Norman Group, talks about logo placement had how it affects website navigation and brand recall. Read full articles about this research: * https://www.nngroup.com/articles/logo-placement-brand-recall/ * https://www.nngroup.com/articles/centered-logos/ More topics on navigation: https://www.nngroup.com/topic/navigation/ #UX #IA #navigation #branding #logos #webdesign
Views: 7629 NNgroup
Why Microinteractions are Important for UX
Defining microinteractions and why getting these small UI details right matters for the quality of the user experience. #UX #interactiondesign #GUI
Views: 4789 NNgroup
Describing UX to Family and Friends
Do you ever find it challenging to explain to people what you do for a living? See how other UX professionals do it.
Views: 9387 NNgroup
Democratizing Design (Don Norman)
The future of design is making it accessible to everyone, by empowering people with tools to help themselves.
Views: 5918 NNgroup
Tips for Icon Usability
6 UX guidelines to ensure that your users recognize your icons and know what they mean. Read full Icon Usability article: https://www.nngroup.com/articles/icon-usability/ Article on how to user-test icon designs: https://www.nngroup.com/articles/icon-testing/
Views: 8132 NNgroup
UX Visualization Techniques Reduce Your Cognitive Load
UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.
Views: 5284 NNgroup
A 4 Minute UX Workshop Facilitator's Guide
As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward. Full-day course Facilitating UX Workshops: https://www.nngroup.com/courses/facilitating-ux-workshops/ #UX #design #workshops #facilitation #designprocess #designfacilitation
Views: 4692 NNgroup
Skeuomorphic Design: Don' t Apply It Blindly (Bruce Tognazzini)
When using skeuomorphic design, apply aspects of the real-world counterpart that are useful, and leave out the drawbacks.
Views: 3790 NNgroup
Designing Tables for Desktop Apps with Lots of Data
Data-rich applications often include huge tables in their user interface; here are 3 UX guidelines for improving the usability of big tables. #UX #apps #tables
Views: 4888 NNgroup
Why Chunking Content is Important
Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy. How the "magical number 7" of human memory impacts UX design. #UX #chunking #psychology #contentdesign #visualdesign #memory
Views: 5697 NNgroup
Formative vs. Summative Usability Evaluation
Usability testing and other UX evaluation methods can be divided into two major categories: formative evaluation and summative evaluation. Both have their place, but at different stages in the design lifecycle, and they have different characteristics, for example in the number of test participants needed for a good study. #UX #usability #researchmethods #usertesting Full-day course on Usability Testing methodology: https://www.nngroup.com/courses/usability-testing/
Views: 5130 NNgroup