We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days. Don Norman, Ph.D., is co-founder and principal emeritus of Nielsen Norman Group: User Experience Research, Training, and Consulting. For the official definition of UX, see https://www.nngroup.com/articles/definition-user-experience/
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Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes. #UX #userresearch #methodology #usability #researchmethods
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We spoke with Don Norman about Emotional Design and the 3 different levels of human emotions that impact UX. Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. For more information, please visit https://www.nngroup.com/books/emotional-design/ Visit our site: http://www.nngroup.com/
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UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization. Full article: https://www.nngroup.com/articles/ux-mapping-cheat-sheet/ #UX #empathymap #customerjourneys #journeymapping #serviceblueprints #experiencemap
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For products to be useful, they must have both utility and usability. Either UX quality alone won't cut it.
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UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.
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There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe. #UX #UXresearch #userresearch #usability #usabilitytesting
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Please watch the NEW VERSION of this video instead: https://www.youtube.com/watch?v=6lmvCqvmjfE Sarah Gibbons is Nielsen Norman Group's Chief Designer. With a background in design thinking, she works at the intersection of design strategy and user experience design. For more information, please visit https://www.nngroup.com/articles/design-thinking/ Watch the follow-up video, Design Thinking 102: https://youtu.be/LJBavFyEl1g Visit our site: https://www.nngroup.com/
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The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
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Hoa Loranger, VP at Nielsen Norman Group, talks about the reasons why understanding psychology makes you a better UX designer. Read more topics on Psychology and UX: https://www.nngroup.com/topic/psychology-and-ux/
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Jakob Nielsen explains why all members of the design are very different from mainstream users and the way they will use your product. (But also why users aren't designers.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Learn more about the UX Conference: https://www.nngroup.com/ux-conference/ and read more about the difference between you and most users here: https://www.nngroup.com/articles/computer-skill-levels/
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Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. The original 1999 discussion of Jakob's Law: https://www.nngroup.com/articles/do-interface-standards-stifle-design-creativity/
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Jakob Nielsen talks about why having a feature-rich interface can make navigation difficult to learn and overly complex. Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).
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Kathryn Whitenton, Digital Strategy Manager at Nielsen Norman Group, explains why Information Architecture is more critical than ever. For more information, please visit https://www.nngroup.com/courses/information-architecture/ Visit our site: https://www.nngroup.com/
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Kate (Meyer) Moran on how both UX research techniques help you gain quantitative insight into user behavior. However, numbers aren't just numbers: the information you get from each method differs, as do the design action items resulting from collecting each type of numbers. All Kate Meyer videos: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idsO-oUgdt3rQP51-8BYZtn8 (official playlist) Full-day course on Analytics and UX: https://www.nngroup.com/courses/analytics-and-user-experience/ Full-day course on Measuring the User Experience: https://www.nngroup.com/courses/measuring-ux/
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What is "design thinking" and why should you care? The 6 steps of the process defined. #UX #designthinking #designprocess (This is the new version of our video on Design Thinking. Better than the one we did in 2016, or so we think.) More info: https://www.nngroup.com/articles/design-thinking/ More information: https://www.nngroup.com/articles/design-thinking/
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UX workshop facilitation techniques for helping teams rank feature ideas and create action plans. For more: https://www.nngroup.com/courses/facilitating-ux-workshops/
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What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
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Kathryn Whitenton, Director of Digital Strategy at Nielsen Norman Group, talks about logo placement had how it affects website navigation and brand recall. Read full articles about this research: * https://www.nngroup.com/articles/logo-placement-brand-recall/ * https://www.nngroup.com/articles/centered-logos/ More topics on navigation: https://www.nngroup.com/topic/navigation/ #UX #IA #navigation #branding #logos #webdesign
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Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy. How the "magical number 7" of human memory impacts UX design. #UX #chunking #psychology #contentdesign #visualdesign #memory
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When using skeuomorphic design, apply aspects of the real-world counterpart that are useful, and leave out the drawbacks.
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UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.
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Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. For more information, please visit: https://www.nngroup.com/articles/customer-journey-mapping/ #UX #journeymapping #customerjourney #journeymap
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Formative #usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface. #UX #usertesting #budgets
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Kate (Meyer) Moran, User Experience Specialist with Nielsen Norman Group, talks about flat user interfaces and why flat design decreases user efficiency. To hear Kate dive into flat design for a full hour: https://www.nngroup.com/online-seminars/fundamental-flaw-flat-design/ Read more about Flat Design: https://www.nngroup.com/articles/flat-design/ All Kate Moran videos: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idsO-oUgdt3rQP51-8BYZtn8 (official playlist) #UX #flatdesign #minimalism #webdesign #visualdesign
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Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements. #UX #GUI #pointing #clicking #layout
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Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in #web #usability: what's gotten better, and where we still need to improve. (From the #UX Conference in London.) Watch part two of this talk: https://www.youtube.com/watch?v=bUrpQYJUvpM The UX Conference: https://www.nngroup.com/ux-conference/ #trends #userresearch #longitudinalstudies
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