Videos uploaded by user “NNgroup”
Don Norman: The term "UX"
We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days. Don Norman, Ph.D., is co-founder and principal emeritus of Nielsen Norman Group: User Experience Research, Training, and Consulting. For the official definition of UX, see https://www.nngroup.com/articles/definition-user-experience/
Views: 154660 NNgroup
Principles of Human-Centered Design (Don Norman)
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
Views: 17211 NNgroup
When to Use Which UX Research Method
Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes. #UX #userresearch #methodology #usability #researchmethods
Views: 16690 NNgroup
Service Design 101
Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience. #UX #servicedesign
Views: 9622 NNgroup
Don Norman: Emotional Design
We spoke with Don Norman about Emotional Design and the 3 different levels of human emotions that impact UX. Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. For more information, please visit https://www.nngroup.com/books/emotional-design/ Visit our site: http://www.nngroup.com/
Views: 12571 NNgroup
UX Mapping Methods: When to Use Which
UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization. Full article: https://www.nngroup.com/articles/ux-mapping-cheat-sheet/ #UX #empathymap #customerjourneys #journeymapping #serviceblueprints #experiencemap
Views: 11184 NNgroup
Are You a Cognitive Designer? (Don Norman)
Don Norman answers the question people often ask: What kind of a designer am I?
Views: 11350 NNgroup
Design for How People Think (Don Norman)
Design for how people are, not what you want them to be.
Views: 17479 NNgroup
Focus on Results, Not on Perfect UX (Don Norman)
When designing, think about what the person is trying to accomplish. Don't let the design get in the way.
Views: 10171 NNgroup
Exciting Times Ahead for UX (Don Norman)
New technologies such as autonomous cars, Artificial Intelligence (AI), and Augmented Reality (AR) mean exciting challenges for UX to solve.
Views: 5726 NNgroup
Usefulness, Utility, Usability:  Why They Matter (Jakob Nielsen)
For products to be useful, they must have both utility and usability. Either UX quality alone won't cut it.
Views: 7567 NNgroup
Open vs. Closed Card Sorting
There are two types of card sorting, which measure different aspects of users' mental models for information architecture. #UX #IA #cardsorting #mentalmodels
Views: 4433 NNgroup
Why is UX so difficult?
UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.
Views: 7809 NNgroup
User Testing: Why & How (Jakob Nielsen)
There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe. #UX #UXresearch #userresearch #usability #usabilitytesting
Views: 11319 NNgroup
Design Thinking 101
Please watch the NEW VERSION of this video instead: https://www.youtube.com/watch?v=6lmvCqvmjfE Sarah Gibbons is Nielsen Norman Group's Chief Designer. With a background in design thinking, she works at the intersection of design strategy and user experience design. For more information, please visit https://www.nngroup.com/articles/design-thinking/ Watch the follow-up video, Design Thinking 102: https://youtu.be/LJBavFyEl1g Visit our site: https://www.nngroup.com/
Views: 20945 NNgroup
The False-Consensus Effect: You Are Not the User
The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
Views: 5304 NNgroup
What is a Mental Model?
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice. #UX #mentalmodels #userpsychology #HCI
Views: 6803 NNgroup
UX Without Users isn't UX
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
Views: 6411 NNgroup
5-Second Usability Test
The 5-second test is a simple usability technique to help designers gauge the audience’s first impressions of a webpage.
Views: 11194 NNgroup
Don Norman: The Design of Everyday Things
We asked Don Norman why he wrote The Design of Everyday Things. Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. http://www.nngroup.com/
Views: 8789 NNgroup
Psychology Makes You a Better UX Designer (Hoa Loranger)
Hoa Loranger, VP at Nielsen Norman Group, talks about the reasons why understanding psychology makes you a better UX designer. Read more topics on Psychology and UX: https://www.nngroup.com/topic/psychology-and-ux/
Views: 6549 NNgroup
Observe, Test, Iterate, and Learn (Don Norman)
There isn’t a next time in product development. You must always study to keep up with the product cycle.
Views: 6054 NNgroup
4 Key Components of Service Blueprints
A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.
Views: 7910 NNgroup
Hick's Law: Designing Long Menu Lists
Hicks law (or the Hick–Hyman law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.
Views: 6646 NNgroup
Designers are not users (Jakob Nielsen)
Jakob Nielsen explains why all members of the design are very different from mainstream users and the way they will use your product. (But also why users aren't designers.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Learn more about the UX Conference: https://www.nngroup.com/ux-conference/ and read more about the difference between you and most users here: https://www.nngroup.com/articles/computer-skill-levels/
Views: 24575 NNgroup
Jakob's Law of Internet User Experience
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. The original 1999 discussion of Jakob's Law: https://www.nngroup.com/articles/do-interface-standards-stifle-design-creativity/
Views: 8708 NNgroup
Less is More (Jakob Nielsen)
Jakob Nielsen talks about why having a feature-rich interface can make navigation difficult to learn and overly complex. Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).
Views: 4881 NNgroup
Do we still need Information Architecture (IA) when users can just search? (Kathryn Whitenton)
Kathryn Whitenton, Digital Strategy Manager at Nielsen Norman Group, explains why Information Architecture is more critical than ever. For more information, please visit https://www.nngroup.com/courses/information-architecture/ Visit our site: https://www.nngroup.com/
Views: 5859 NNgroup
Analytics vs. Quantitative Usability Testing
Kate (Meyer) Moran on how both UX research techniques help you gain quantitative insight into user behavior. However, numbers aren't just numbers: the information you get from each method differs, as do the design action items resulting from collecting each type of numbers. All Kate Meyer videos: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idsO-oUgdt3rQP51-8BYZtn8 (official playlist) Full-day course on Analytics and UX: https://www.nngroup.com/courses/analytics-and-user-experience/ Full-day course on Measuring the User Experience: https://www.nngroup.com/courses/measuring-ux/
Views: 6780 NNgroup
Making Flat Design Usable
Kate (Meyer) Moran explains the hazards of flat design and 5 key UX guidelines for making flat design usable.
Views: 7991 NNgroup
Design Systems and Their Benefits
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
Views: 4889 NNgroup
Design Thinking 101
What is "design thinking" and why should you care? The 6 steps of the process defined. #UX #designthinking #designprocess (This is the new version of our video on Design Thinking. Better than the one we did in 2016, or so we think.) More info: https://www.nngroup.com/articles/design-thinking/ More information: https://www.nngroup.com/articles/design-thinking/
Views: 5782 NNgroup
How to Prioritize Ideas from UX Brainstorming Sessions
UX workshop facilitation techniques for helping teams rank feature ideas and create action plans. For more: https://www.nngroup.com/courses/facilitating-ux-workshops/
Views: 7368 NNgroup
Attributes of Effective Agile UX
Agile is not easy for UX. However, blending Agile and UX can work with the right culture and mindset.
Views: 3308 NNgroup
Most Important Skill Required for UX Professionals
What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
Views: 4683 NNgroup
User Testing Facilitation Techniques
Facilitate better user tests with these 3 techniques: Echo, Boomerang, and Columbo. These methods allow you to get clarification from participants with minimal disruption or bias.
Views: 6620 NNgroup
Logo Placement Affects Web Navigation and Brand Recall (Kathryn Whitenton)
Kathryn Whitenton, Director of Digital Strategy at Nielsen Norman Group, talks about logo placement had how it affects website navigation and brand recall. Read full articles about this research: * https://www.nngroup.com/articles/logo-placement-brand-recall/ * https://www.nngroup.com/articles/centered-logos/ More topics on navigation: https://www.nngroup.com/topic/navigation/ #UX #IA #navigation #branding #logos #webdesign
Views: 7149 NNgroup
Why Chunking Content is Important
Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy. How the "magical number 7" of human memory impacts UX design. #UX #chunking #psychology #contentdesign #visualdesign #memory
Views: 4339 NNgroup
UX Lessons I Wished I Learned Early
Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.
Views: 5441 NNgroup
Describing UX to Family and Friends
Do you ever find it challenging to explain to people what you do for a living? See how other UX professionals do it.
Views: 8094 NNgroup
Skeuomorphic Design: Don' t Apply It Blindly (Bruce Tognazzini)
When using skeuomorphic design, apply aspects of the real-world counterpart that are useful, and leave out the drawbacks.
Views: 3307 NNgroup
Coping with Being the One-Person UX Team
How to maximize your impact when you are the sole UX specialist on your project or in your organization.
Views: 4254 NNgroup
How to Empathy Map
A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process. #UX #designthinking #empathymaps #mappingmethods
Views: 3626 NNgroup
UX Visualization Techniques Reduce Your Cognitive Load
UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.
Views: 4689 NNgroup
The 5 Steps to Customer Journey Mapping
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. For more information, please visit: https://www.nngroup.com/articles/customer-journey-mapping/ #UX #journeymapping #customerjourney #journeymap
Views: 19737 NNgroup
Usability Testing w. 5 Users: Design Process (video 1 of 3)
Formative #usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface. #UX #usertesting #budgets
Views: 5953 NNgroup
Flat Design Decreases User Efficiency (Kate Moran)
Kate (Meyer) Moran, User Experience Specialist with Nielsen Norman Group, talks about flat user interfaces and why flat design decreases user efficiency. To hear Kate dive into flat design for a full hour: https://www.nngroup.com/online-seminars/fundamental-flaw-flat-design/ Read more about Flat Design: https://www.nngroup.com/articles/flat-design/ All Kate Moran videos: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idsO-oUgdt3rQP51-8BYZtn8 (official playlist) #UX #flatdesign #minimalism #webdesign #visualdesign
Views: 20787 NNgroup
Fitts's Law
Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements. #UX #GUI #pointing #clicking #layout
Views: 3348 NNgroup
Personalization versus Customization
Users expect that the content they see will be relevant to their individual needs. Personalization and customization are techniques that can help you ensure that users see what matters to them.
Views: 3057 NNgroup
Web UX 2016 vs 2004 (Jakob Nielsen keynote)
Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in #web #usability: what's gotten better, and where we still need to improve. (From the #UX Conference in London.) Watch part two of this talk: https://www.youtube.com/watch?v=bUrpQYJUvpM The UX Conference: https://www.nngroup.com/ux-conference/ #trends #userresearch #longitudinalstudies
Views: 26536 NNgroup