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Videos uploaded by user “THE CASUAL”
What the HELL is Off White? | WTH
 
05:42
We break down one of the most contentious brands in the street fashion industry. Off-White continues to hold on strong in the fashion industry but does it win within the culture? The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 272041 THE CASUAL
Why Most New Streetwear Brands Fail
 
07:29
Keyword: "MOST". Not all streetwear labels fail but most do and it's usually because some people are just not ready for the next step. We break it down in this episode of The State. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 158353 THE CASUAL
What The Hell is A Hypebeast? | WTH
 
06:30
We take it to the beginning and try to define what a hypebeast is in this installment of WTH. The last of 2017 as it is. Expect a return to brands, individuals, and everything else in 2018. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 43107 THE CASUAL
WHAT THE HELL IS UNIQLO?
 
06:33
It used to be 'Brand Reviews' and now we've re-branded it. On this first edition of 'WTH is...' we take a look at Uniqlo, its history, background, and relevant info. www.uniqlo.com • The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 192343 THE CASUAL
What the Hell is  STREETWEAR? | WTH
 
07:47
We break down what streetwear might be without actually coming to a definite conclusion. Hopefully you can help us out. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 27872 THE CASUAL
How to Promote & Market Your Streetwear Brand (Pt 3)
 
11:49
Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 113564 THE CASUAL
What the Hell is Comme des Garcons Anyway?
 
04:55
In the very first brand review by The Casual we take a brief look at Comme des Garcons. Spearheaded by Rei Kawakubo and Adrian Joffe, CdG is a behemoth not only in Japan but around the world. Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 314134 THE CASUAL
The Man Who Started Bape: WTH is NIGO?
 
06:42
NIGO is one of the most famous street fashion entrepreneurs of all time, but what is his story? We explore the man behind Bape in this week's WTH. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 188798 THE CASUAL
HOW TO BUILD A BETTER STREETWEAR WARDROBE
 
08:40
Start the year right by getting rid of unnecessary pieces and hone in on EXACTLY what you want to do. This is THE CASUAL's guide to building a better streetwear wardrobe. Need that grail? Be patient. Denim keeps ripping? Buy higher quality. Want to have effortless style? We'll tackle it all in the first episode of The State for 2018. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 55269 THE CASUAL
How Street Fashion Grew The Hell Up in 2018
 
08:20
The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 35284 THE CASUAL
How to Start Your Streetwear Brand Pt 1 • Brand Philosophy
 
13:02
We're taking a small break from the usual to present our new show 'UNSCRiPTED' where we answer questions and cover a multitude of topics covering street fashion in general in an informal format. No crazy slides just one on one. This week we start with giving you tips on starting your own street fashion or streetwear brand. After years of brand consulting and designing Reggie Casual gives you the skinny on what makes a successful brand takeoff. This is part one and it's Brand Philosophy. http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 327259 THE CASUAL
Who The Hell is Yohji Yamamoto?
 
06:12
We give a short, and all to brief, excerpt on one of the most celebrated designers of our time and as Who the Hell is Yohji Yamamoto? ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 33938 THE CASUAL
5 Budget Friendly Japanese Street Brands | STATE OF JAPAN
 
06:37
Strapped for cash in Tokyo? Check.out these budget brands that'll keep you looking better than decent for a fraction of the cost. • Notable Brands in this video Uniqlo: http://Uniqlo.com RageBlue: http://www.dot-st.com/m/rageblue/ Hare: http://www.dot-st.com/m/hare/ Casper John: http://zozo.jp/sp/brand/casperjohn/ FPAR: http://www.fparmg.com Number(N)ine: http://www.n-nine.com Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 62517 THE CASUAL
3 BASIC Ways to Find Your Style WITHOUT Spending Money
 
08:09
Save 10% on your next venture by using Squarespace and using the link here: http://Squarespace.com/TheCasual THE CASUAL FINALLY RETURNS! Rolling out our new show "Wear It Well" where we dive into the science of style. Not like "real" science tho. Just scientific...whatever. Reggie breaks down 3 BASICS to finding your style in the premiere. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 17675 THE CASUAL
This MEGA Vintage/Thrift Shop in Tokyo is CRAZY!
 
07:01
Reggie takes you on a personal trip to one of his frequented used/thrift/vintage shops in Harajuku, explaining how this behemoth of a store is part of an even larger community in street fashion in Japan. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 234254 THE CASUAL
Buyer Beware: The Review of Cav Empt
 
05:30
Street fashion's best 'known' secret is an enigmatic brand in Japan spearheaded by an Englishman, and a world renowned street fashion designer. Cav Empt, known in Japan as CE, is what many consider the epitome of "streetwear"; gritty, grimey, and and unquestionably abstract, CE has become a household name to street fashion enthusiasts while remaining in the underground. We take our hand at dissecting the brand a bit further as there is little information about the brand, yet carries the burden of being at being at the epicenter of the future of "streetwear". Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 27881 THE CASUAL
The Reason You Hate Jerry Lorenzo & Fear of God | WTH
 
07:42
Reggie breaks down Jerry Lorenzo, his label Fear of God, and how he is blatantly misunderstood by a community that loves his style but can't seem to love the man himself. ••• The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 114329 THE CASUAL
Techwear: The Essentials & Basics
 
07:05
Every Friday we break out the tutorials on style in our new series 'E.ssentials'. We break down a style or element to its basics giving you the tools to add it to your wardrobe. This week we're starting with a fan favorite in Techwear, the hype utilitarian style. Instead of giving you just brands we're giving you the necessary terms and methods to get this military and outdoors inspired style in your closet. Visit This Is Antwon for more Techwear vids here: https://bit.ly/2ob7Cmh ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 44714 THE CASUAL
This NIKE Shop in Japan Lets You Customize EVERYTHING!
 
05:30
The whole point of Nike Kicks Lounge is hands-on customization. No computers or digitized renders just a free-for-all on any garment that you choose including sneakers. The Casual gives a run down on how it all works in this on-sight episode of The State. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 2065387 THE CASUAL
What The Hell is Y-3? | WTH
 
04:00
Reggie tackles the Yohji & Adidas mash-up in Y-3 in the return of WTH. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 30932 THE CASUAL
Why You Shouldn't Start a Fashion Brand | Pt  9
 
10:22
Reggie Casual goes over some basic things to understand if you plan on making a fashion brand. If you aren't willing to put in effort in these tips, your career and business could end well before it ever gets off the ground. Part 9 goes over some harsh truths in a cut throat industry but if you can shift through the BS you have a fighting chance. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 21788 THE CASUAL
HOW TO START A STREETWEAR BRAND PT. 2 • SETTING GOALS, CUSTOMER PROFILE, FINANCIAL SHEET
 
15:35
Part 2 of the series is here and we explore some of the essentials of starting your brand before you even begin designing. We take a look at your goals, building a customer profile and the start of your financial sheet. Q&A Session at the end so stay for that! The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 114959 THE CASUAL
How to Fold a Shark Hoodie (or any zip-up hoodie) Like a Pro
 
07:40
Don't forget to subscribe for updates on Japanese Street Culture, Fashion, pick-ups, brand reviews, The Casual Business, contests, and much more+ Keep the convo going in the comments and on my website and on social below. http://www.TheCasual.co http://instagram.com/ReggieCasual http://twitter.com/ReggieCasual
Views: 63996 THE CASUAL
Best Place for Thrift & Vintage Shopping in Tokyo Japan!?
 
07:52
Reggie takes us on a trip to his favorite place for all-around good vibes in Japan. It also happens to be one on the best places to search for vintage, secondhand, and thrift wares in all of Tokyo. Welcome to Shimokitazawa. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 24590 THE CASUAL
The Most Important Man in Streetwear? | WTH is HIROSHI FUJIWARA
 
05:32
Hiroshi Fujiwara is one of the most celebrated tastemakers in street fashion and streetwear history. Anyone remotely interested in the culture ought to know who he is and why he is so influential. Just in case you don't we put together a little something to show you the man behind Fragment, GoodEnough, and helped propel the careers of NIGO and Jun Takahashi. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 19556 THE CASUAL
5 Simple and Basic Tips For Shopping in Japan
 
07:57
#Travel #Fashion #Japan Tokyo is vast and for the newcomer difficult to navigate. In the world of fashion Tokyo is even more of a behemoth so we put together some basic tips for shopping in Tokyo, Japan. • The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 25344 THE CASUAL
Why You Should Go to Japan for Streetwear
 
06:05
Every year thousands of travelers come to Japan in search of something mysterious and many more come for the eccentric society. On this episode of The State we take a look at why you should come to Japan for fashion. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 65363 THE CASUAL
The Most Difficult Streetwear Shop To Enter in Japan
 
06:31
Reggie takes us on a visual journey to Japan's newest (and most difficult to enter) streetwear shop in Tokyo, Japan. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 193373 THE CASUAL
5 UNDERRATED Japanese Fashion Labels You Shouldn't Sleep On | NEXT
 
07:02
Reggie breaks down 5 fashion labels that you shouldn't miss coming out of Japan. ••• The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 22915 THE CASUAL
How Nike FOOLED EVERYONE
 
12:15
Nike may be the third largest fashion retailer on the planet but it has clearly gamed people into becoming diehards. Reggie breaks down what NIKE did to fool everyone into buying sneakers constantly from sport to general fashion. ------ All Music provided by and used with the permission of Epidemic Sound: http://epidemicsound.com --------- The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 268391 THE CASUAL
5 Surprisingly Hyped Sneakers in Japan
 
06:07
As far as the sneaker world is concerned Japan is parallel to the west in many ways. The hyped sneakers elsewhere are hyped here. But Japan still has a few surprises. Here are 5 sneakers that receive a bit more fanfare here than in other places. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 333725 THE CASUAL
Streetwear Brand Production & Manufacturing Pt  I (Pt 4)
 
11:35
FINALLY! Part Four of our series in how to start your street fashion label is in and in this episode we focus on Production but just the "making" process. Part II of Production will feature pricing. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 72630 THE CASUAL
How to FAKE Success With Your Brand | Unscripted
 
08:09
#Howtostartyourownfashionbrand Save 10% on your next website by using Squarespace and using the code: http://Squarespace.com/TheCasual The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 8611 THE CASUAL
Tokyo Street Fashion Tour in Harajuku
 
06:19
Reggie Casual takes you on a small virtual tour through the Urahara. A place where fashion meets the street Tokyo, Japan. Take the real tour on your next trip to Japan while it lasts+ Shibuya Street Style: http://bit.ly/2wJgzcQ The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co Music by Nujabes Track 1: http://bit.ly/2xqsw4j Track 2: http://bit.ly/2xpqsMm
Views: 57090 THE CASUAL
Why Its OK to COPY in Fashion BUT...
 
10:39
We tackle the issue of copying and why its always been common place in the world of design and fashion but it should be done with care. In response to our Virgil Abloh episode, Reggie Casual gives his take on what it means to copy and/or steal when it comes to design. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 26340 THE CASUAL
Exposing Fake Streetwear? Is it Worth the Time?
 
06:02
Are fakes and reps that bad? Should we be exposing individuals that purchase them and engage in all out war on those that front like their fashion pieces are legit? Reggie Casual discusses the state of fakes and reps in this return to form episode of "The State" ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 30575 THE CASUAL
How NOT to be a HYPEBEAST | THE STATE
 
07:45
The world of street culture has run amok and Reggie Casual gives his tips on how to end the Hypebeasting for good... Even though it's probably in vain. Still we went ahead and gave some guidelines and a pep talk about it. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 115410 THE CASUAL
5 MUST HAVE Techwear Sneakers | The Casual x THIS IS ANTWON
 
08:01
Techwear gives us a look that too many are afraid to even try but at least it has getting a bit of shine these past few seasons. As such we compiled a list of 5 of our "MUST HAVE" sneakers while decking yourself out like an urban ninja. We enlisted a little help from an expert to make it more official. ••••• FOLLOW ANTWON on Youtube at his channel+ http://Youtube.com/THISISANTWON ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 87137 THE CASUAL
How To Market Your Street Fashion Brand | Pt. 8
 
11:41
Reggie lifts the blinders on marketing your new street fashion brand. While certainly not an entire comprehensive study, he breaks down the basics and the most important aspect in all of marketing! ••••• Get Seth Godin's Purple Cow HERE: https://amzn.to/2KvTWih Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 16100 THE CASUAL
THE PROS AND CONS OF NEIGHBORHOOD JAPAN
 
04:44
Neighborhood Japan has been a mainstay in Japan's street fashion scene for nearly 25 years and it continues to make waves in the Japanese street fashion scene. But should you get into it? We break down the brands pros & cons in the latest CaseFile segment. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 14129 THE CASUAL
Why the Streetwear Community Sucks PT. 2
 
06:09
Frugal did it first, we're breaking it down. We didn't tell him. Shots fired. All the beef. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 15081 THE CASUAL
Who the Heck is Pharrell Williams?
 
04:51
The international celebrated Pharrell Williams helped bridge the gap between east and west. His contributions in music are often lauded but his contributions to fashion are a little sporadic. We break down his influence on the latter industry in this episode of WTH. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 9660 THE CASUAL
Vintage & Thrift in Tokyo: CHICAGO EDITION | WEAR AT
 
04:11
On the first edition of WEAR AT we dive into the world of Japanese vintage and thrift by going to the famed Chicago in Harajuku. Take a look inside with us as we give you some details about this one of a kind location. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 23697 THE CASUAL
If You Don't Know This Label You Don't Know Fashion
 
07:39
#Undercover #JunTakahashi #JapaneseStreetFashion Reggie breaks down the history of Undercover & Jun Takahashi in the latest episode of WTH. Quotes provided by Business of Fashion: https://bit.ly/2TEyM6J The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 18833 THE CASUAL
Japan's Streetwear Resell Culture and its Problems
 
07:40
Japan's streetwear resell culture is thriving to be sure but what about its future? With hundreds of resellers vying for position as the go-to for the hottest releases, should we now look at Japan as a forewarning as to what might happen if the resell/hype culture gets out of hand. We take a look at how resell is effecting Japan for better, or for worse. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 12124 THE CASUAL
5 Japanese Street Fashion Brands You Wish You Could Afford
 
05:08
Japanese fashion brands are known for being quite expensive but some are incredibly priced. What makes them so out of reach for most fans and which ones take are particularly out of range? We take a look at five brands, from Japan, we love but some of us simply can't afford. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 20657 THE CASUAL
5 Japanese Designers You MUST Know if You Love Fashion
 
08:02
These Japanese 5 designers must be on ANY list of exploring Japanese fashion. Especially if you love fashion. Of course there's more but we kept it short. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 22786 THE CASUAL
NIKE'S Custom Shop in Tokyo Gets a MAJOR UPGRADE!
 
05:05
#NIKE #NIKECUSTOMS #SNEAKERS #AIRFORCE1 Nike saw your comments and your thumbs! They decided it was better to UPGRADE the custom services at Kicks Lounge in Omotesando, Tokyo ••• The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 15352 THE CASUAL
How Instagram RUINED Fashion | Synopsis
 
12:51
Reggie breaks down how Instagram plays a vital role in creating a fashion culture where bad taste, the ostentatious, and bad design are becoming the downfall of the industry. Highsnobiety Article: https://www.highsnobiety.com/p/bad-taste-fashion-late-capitalism/ The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. ••••• Support The Casual on Patreon: https://patreon.com/thecasual Follow us+ ON INSTAGRAM: http://instagram.com/thecasual.co ON TWITTER: http://twitter.com/thecasual_co REGGIE on INSTAGRAM: http://instagram.com/reggiecasual REGGIE on TWITTER: http://twitter.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC
Views: 33163 THE CASUAL
5 Little Known Elements of Japanese Street Fashion
 
07:56
To anyone on the outside Japanese street fashion is a mystery; largely based on the images of what popular blogs and fans of Japan want you to see. The Casual takes on the task of showing you some of the less celebrated aspects of Japanese street fashion. Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 12196 THE CASUAL