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Getting your first UX/UI Designer Job
 
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If you like this video check out my full course here: https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals Now this is a lesson that’s close to my own heart. I can honestly say that the proudest moments of my career have been mentoring junior designers. The feeling of nausea when seeing your website finally go live, hearing someone give you a rave review or even the proud moment of showing your friends and family your latest project, nothing comes close to the feeling of helping someone else. This is the main reason why i’m putting this course together, to help you. One of the catalysts for this course is over the past few years the industry has been through such an explosive growth stage there is more and more competition right now for junior roles. It’s harder than ever to get your career started. If you have come to this course because this is you or you are thinking about starting a career in UX/UI then you have come to the right place. What we are going to look at now is a few techniques to help you stand out from the crowd. Attached to this lesson is a document I put together with the not so unique title of “How To Make Your Portfolio Stand Out”. Make sure you download this, it’s straight to the point and gives you a few tips to make sure you are maximising your potential and standing out to clients when job hunting. I’ve been hiring designers for over a decade and seen lots of good and bad examples of portfolios. Let’s get this straight, your portfolio is the most important asset as a designer you possess so it needs to be right. When researching for this course I found out some cool insights into the industry that after 10 years even I didn’t know. Simple things like the terminology you use is important, 63% of hiring manager use the job title UX/UI Designer, that’s how the name of this course came about. I’m pretty sure over the years I’ve heard at least 20 different job titles ranging from web designer, UX developer, Information Architect and many more. Just to make it simple, if you're just starting out stick to UX/UI unless you are a specialist in either one. I’ve even been a senior digital application designer in my time so let’s just make things easy for everyone. When starting out as a junior designer I was very keen on getting an internship. Luckily I managed to get one designing magazines, well more like getting the coffee at British Vogue. This kickstarted my career and led to other internships around that company and eventually a job in Wired magazine. This really is a great way to stand out from the crowd, and no matter what anyone says it’s always an advantage to be inside the company when applying for a job. It’s important to remember that your portfolio isn’t just a dump of all your work. It’s a platform to shine and tell stories of each project, explain your thought process and really bring the hiring manager into your world for a few minutes. If you can achieve this then you will stand out. Not all of your work needs to be in here, it should be tailored and time should be taken to treat it with respect. Make sure that you have an online version as well as a PDF for offline viewing as many managers still print out your portfolio. The main thing that managers are looking for nowadays is that you have a great understanding of UX tools. With so many on the market it’s not vital that you’re an expert in each one but you should have a solid understanding of the main ones. Sketch seems to be the industry standard at the moment so make sure you're up to speed in this. Don’t worry if you're not yet, if you check out our premium course UX/UI Design Fundamentals we cover this in detail and you will be a pro in no time. You can find this over at antony-conboy.teachable.com/courses. When looking for jobs out there make sure that your linkedin profile is up to date. This is where most of the industry hang out and there are lots of specialist recruiters out there looking for UX/UI designers to place with their clients. When you start to grow into your career you will start to receive job offers through linkedin so make sure if you haven't got a profile you sign up now, it’s free and don’ forget to add me as a connection, just search for Antony Conboy and drop me a message.
Views: 9990 Antony Conboy
How To Become a UX/UI Designer
 
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If you like this video check out my full course here: https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals Have you ever dreamed of reaching your true potential, feeling fulfilled at the end of a day at work and actually making a positive difference to others? You’ve come to the right place. The feeling of satisfaction you get, when a product that you’ve carefully designed is released to the world cannot be described. Seeing someone in the street using your product or receiving glowing feedback from your customers is not something you will ever forget. User Experience and User Interface design isn’t just about style, it’s a revolution where people's needs are being put first. A redesign of a complex tool for a bank can help take the stress out of millions of people's lives when buying their first home. A powerful image choice on a charity's website could help save millions more lives. This is just the tip of the iceberg of possibility, when designing for people first anything can be achieved. It’s said that for every dollar invested in UX/UI $100 are created, and the business world is picking up on this. In a recent study by Adobe 87% of managers said hiring more designers is the top priority for their organization. In the next 5 years the industry is set to double and you can be a part of this, this is a trend that isn’t going away. UX/UI is the fastest growing tech field, and it’s well rewarded. The average salary for a UX designer in New York is $93,000 and the flexibility for a great work/life balance working in tech gives you along with the feeling of job satisfaction is making this a really competitive field. This is why I have created this fast track course, to help you learn everything you need before you miss the boat. Hi and Welcome to UX/UI Design Fundamentals. I’m really excited to be introducing this course to you and it's my privilege to be your guide on this journey. In the next 6 weeks were going to be working together to master all the skills needed for you to become a UX/UI design expert and become part of this phenomenon. In this course were going to go behind the scenes and take a look at the digital industry. You’re going to learn some closely guarded secrets that I have picked up over the last decade working at the very top, you won’t find these anywhere else. I'm going to teach you about how to stand out from the crowd and even how to make more money. We’re going to go into detail on every part of the user centered design process. We only briefly touched upon this in the essentials course and here we will really take a look at all the techniques close up. You're going to be getting some great resources to help you along the way and by the end of the program you will be confident in leading this process yourself. Along with this we’re going to look at the power of user interface design. You're going to learn all about the psychology behind colour, why a persuasive image choice can change the course of history and how typography can control an audience's understanding of the meaning of a word. Everything you need to know to get started in UX/UI is in here. Choosing to take this course could change your life. We’re going to go step by step over everything you need and this is the fastest possible route to becoming an expert out there. This course is only available for a very limited time because I want each student to get my full attention and have the best possible experience. This isn’t a mass course and as an premium student you're going to get all the help possible to make this transformation possible. If you’re ready to start your journey and find your passion, I’ll see you on the inside.
Views: 6062 Antony Conboy
The user centred design process
 
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The user centred design process is a project approach that puts the user of a site at the centre of its design and development. This guarantees that the site will be easy to use and focuses the designer on providing a better experience for real customer needs. There are 4 stages that include many different tools and techniques to help you along the way. With every business solving a problem at it’s core, the main idea of UCD is to achieve a greater understanding of the problem by including the customer in the design process early and empowering you with various research techniques. Using this information you can propose a solution that is simple to use, understand and have the security that any problems with the design are fixed along the way through constant testing. This is an iterative process meaning that once the process is completed a new cycle can begin using the new data to kick start the process again. The first phase of the UCD is the Research & Analysis section, this is where we try to really understand who we are designing for. I would argue that this is the most important piece of the whole design process because there are various activities here that can really help you during the rest of the project. Creating Personas can bring to life your users and help you understand their tasks better. You can really include some detailed descriptions here using any data that you have gathered on your customers. I really like the website YouGov profiles at today.yougov.com/profileslite here you can type in any brand, person or thing and the system compiles a profile from their stored data on over 150,000 accounts to give you a great description of your user. It’s worth a try as the free data is really good. Asking users questions through surveys can gather some useful information. It’s really useful when customers just tell your their expectations. Survey Monkey is my go-to tool for surveys as they have a great feature where you can select certain demographics and the system will send out your survey and get results for your desired number of participants. This comes at a fee but is well worth it if you work in a company and don’t have any current customers to send the survey to. Another important task during the research phase is to perform interviews with colleagues and stakeholders on the project. This really makes sure that you are meeting all the business requirements and everyone really feels like they are part of the design process from the beginning. I found this a great thing to do at the start of the project to integrate myself into the team and make everyone else feel valued. Once we have a deeper insight into the problems our users are facing we can get going on the ideation phase of the project. This is where we can really have some fun and get creative. But before we actually start sketching page designs it’s really important that we take a look holistically at the entire journey that the customer will go on when using our product or service. Most of the time we are designing within a system and it’s essential to have an understanding of how everything fits together. When we understand the machine we can then design the individual parts with greater precision. Stories have defined our world, they have been with us since early human history and can convey a message that touches our soul. To tell our user's story we are going to use a process called customer journey mapping. This is a technique where we illustrate the entire process we are designing for. How you illustrate this is up to you, it could be simple text or it could be a wonderful colour illustration. I found that the bigger the better. When I was working in a global company we had a large industrial printer and I had the customer journey map printed off about 10 foot long and stuck up on the wall of the office. This really is a great way to get the whole team involved, just watch the printing bill!
Views: 11049 Antony Conboy
What is UI user interface design?
 
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This video is part of a FREE UX/UI course available for a limited time at https://antony-conboy.teachable.com/p/ux-ui-design-essentials/ Subscribe for more UX/UI Videos. Ok this is the section where things really start to get interesting. Our ideas spring into life before our very eyes, as if by magic transformed from the frog into the prince. Powerful visual design cannot be underestimated. The famous designer Dieter Rams of the Braun company puts it nicely “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” User Interface Design (UI for short) in essence is designing visual interfaces for machines and software that like Dieter put so eloquently are memorable and meaningful. Once the wireframes have been handed over the UI designer can start adding in emotion using breathtaking images, vibrant colours and exciting fonts for example. A UI designer will use tools such as Sketch to create rich designs that are as realistic as possible, here is where all conversations about visual identity happen. In the digital industry there are many companies where a designer will perform both roles, but there are also many designers who are a specialist in this area. A UI designer will normally have a background in an art subject like graphic design, some experience in a visual design field and be best placed to make detailed decisions on important visual aspects of the project. A great UI design can make or break a great wireframe. If the imagery is not right or the style does not match the content then the website will not be as effective. UX and UI need to work in sync. A choice of colour on a button can sometimes double click through rate. Imagine being able to double your customers by changing a single colour! A powerful image choice can dramatically increase emotion and create a feeling of connection with your audience. When paired together properly they can supercharge your business or product. Increasingly over the past few years, especially in large companies design languages are becoming more and more popular and consistent UI is being recognised as vital to customers perceptions of the brand. A design language is a universal set of standards, usually stored on an internal website, where visual elements such as typography, icons, colour schemes and many more can be referenced by the different designers throughout the business. Believe it or not many large organisations with several products still have vastly different visual identities spread across them. Even the same website can differ dramatically from section to section. A UI design language is at the heart of bringing consistency to this chaos. This will not only benefit the business, but customers will feel at ease with this visual consistency. With a design language in place for 80% of the design UI designers are now free to focus on every last detail. Time is now spent on things that really matter to customers that in the past have been neglected. Small design elements can be added to increase understanding and animations hint to expected behaviours. The whole experience has a precision that dramatically increases the overall customer experience. UI design is also providing vital help to a wide range of users. Millions of people have disabilities that affect them online and it’s essential that the web provide equal opportunities and access. By really crafting the digital products we create and take the time to provide accessibility features such as larger fonts, accessible colours and enabling high contrast mode we can really add value to people's lives using design. It’s vital that UX and UI both work together. They are 2 sides of a whole which is the user centered design process. This is the formula on which a great digital experience is based. If you follow the process and complete the tasks along the way you will guarantee to produce a brilliant product that puts the user is at the heart of what you create. This is what we will discuss in the next lecture, see you there.
Views: 4346 Antony Conboy
UX Design Tutorial for Beginners (#1)
 
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UX design tutorial for beginners. Easy to understand UX design tutorial, no jargon. https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals/?product_id=648075&coupon_code=YOUTUBE100 Check out our full course to learn more This is an exciting video that will give you a confident understanding of User Experience Design (UX) and Web Design essentials. The course will teach you the principles of making great websites and apps. What you will learn: You'll understand the essentials of UX/UI and what the overall design process for a digital product looks like You'll learn how the User Centered Design Process guarantees you design something your users will love ! At the end of this essentials course, you'll understand why UX/UI is the fastest growing tech sector. You will also have more confidence when making design related decisions and put your users first. If you like this video check out my full course and save $50 here: https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals/?product_id=580190&coupon_code=SAVE-50-LIMITED
Views: 174124 Antony Conboy
What is UX Ideation?
 
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This video is part of a FREE UX/UI course available for a limited time at https://antony-conboy.teachable.com/p/ux-ui-design-essentials/ Subscribe for more UX/UI Videos. Welcome to my favourite part of the user centered design process, the ideation phase. This is where you can go wild with your ideas, explore every possibility and let your Imagination roam free. This really is a creative extravaganza and you can tell i’m excited just talking about it! The best way to start this process is to get the whole team involved by holding an ideation workshop. This really is the perfect way to get everyone up to speed on all of your research findings. I truly believe it’s crucial to have UX and UI be the centre of the larger project team. Because we are designers we can craft great ideas from around the team into something visual in a way which would be hard for others to do. Since everyone in the team has a different skill set having us all in one room can create a great positive atmosphere. It’s something really fun that stands out from all the other dull meetings they have to sit through. Innovation isn’t simple and putting together a wonderful workshop requires some preparation. The main objective here is to focus the team's attention on solving a problem and having the research to set the scene really helps. It’s amazing what can come out of these workshops and the one rule is to not dismiss any idea. If you were designing a tool for example you could walk through the user journey, examine some personas and then discuss the problem you are trying to solve. A first stab at design can be a timed challenge. I found this works extremely well at warming up the atmosphere and getting the team into a creative mode. The first session will never be the best but having everyone explain their ideas and share with the team their thought process can really set the ball in motion. Having further timed rounds will help and keep producing better ideas. At the end of the workshop you can put all the ideas up on the wall and have the team vote for their favourite using little stickers. If you work in a larger company this can even be extended to a vote of the wider team. At the end you should have a great starting point and something the team feels they designed together and I have found this is invaluable in having a wonderful working relationship with your teammates. Another great tool I use all the time are paper prototypes. Remember when things in school were fun and you could get quite creative with paper and pens? This is a throwback to the good old days. When you start designs straight on a computer you can get quite attached. Don’t think it’s just you, I do this myself all the time! When we work with pens and paper it’s quite easy to throw a design away or change something very quickly. I’m not sure if this uses the right creative side of your brain more than inputting on a computer but it certainly seems to give me more inspiration when designing. The beauty of this style is that everyone can see it’s not real. I have seen stakeholders sometimes be critical of a sketch on a computer just because it looks nice and they think it's a finalised design. When paper is used everyone pitches in and to be honest it’s just a bit more fun. You can even go as far as adding some interactivity and be creative with multiple layers of paper. The next step in the design process i’m going to talk about is the detailed design phase. Having something solid to work from on paper is the best possible starting point. Don’t worry if your sketch looks terrible, mine certainly wouldn’t pass any art class but it’s the ideas we are worried about. Be safe in the knowledge that any design, even one of the back of a napkin will look great once UI get there hands on it. For some reason everyone just thinks UX designers sit around make wireframes all day. Hopefully now you know UX is everything else and the wireframe is just the finished output. Let me tell you a little industry secret, a wireframe is possibly the easiest thing to make in the world on a computer. The reason is that you can download for free, or a very small fee online a whole set of components already made in any tool of your choice. I’ll show you how to do this in the full foundation course. When you have your sketch it will just take a few minutes of dragging and dropping to have your wireframe made and looking great. One of the reasons why wireframes look very simple is due to the fact that we want to remove all of design discussions from this part of the process. If we were to go from sketch to detailed visual design then the content gets mixed up with design discussions. It’s best to get the content and structure solid before adding in the detail. It also helps when testing that the users concentrate on the content and not the visual elements. I think it’s also good to keep reminding people that this is work in progress and any feedback is valuable at this stage.
Views: 1876 Antony Conboy
What is UX Design?
 
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What is UX Design? UX Design introduction, no jargon. Check out our full course: https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals User Experience Design is often referred to in the digital industry to as UX Design for short, why not UE? I don’t know maybe the X just sounded cooler. At the moment there seems to be a lot of confusion as to the difference between UX and UI. Surprisingly many companies who hire designers don’t even know the difference. This is why I wanted to tackle this often confusing subject first. User Experience (UX) in my opinion is best to be thought of as the beginning of the design cycle. It’s where your mission is to understand in detail what problem you are trying to solve for your users. Every business at it’s core solves a problem and your customers or users come to you because you offer the best solution. To understand this problem there are various techniques a UX designer can use. This is all part of the research phase in the User-centered design process. Don’t worry if you haven't heard about this yet as I will explain in detail this method during this course in it’s own video. All you need to know for now is that it’s a 4 stage cycle that centres around solving actual problems for users and putting their needs first. Once this initial research phase is complete the UX designer now has a deeper understanding of the problem that his users are trying to solve. No design work has happened so far, just research techniques such as surveys, customer personas and many others. I’m just going to quickly mention here that increasingly there are more and more UX researcher roles coming onto the market, so if you really enjoy this part of the process you can dig a little deeper. We will talk more about getting into the industry in a later video so you might want to check that out. This all then leads into a conception phase where the UX designer will use this new knowledge to propose solutions to the problem. This could be illustrated as sketch, a storyboard like they use in the movies or some simple screen designs. The fidelity (which is an industry term for the level of detail) doesn’t really matter at this phase, it’s all about generating and validating lots of ideas. A great trait to have as a UX designer is the ability to take in new information and listen to the opinions from colleagues. You really are the facilitator as well as the designer and your role is to help others from the wider team be involved in the design process. It’s all about collaboration and you will have a much stronger result at the end. The next phase is to take the chosen design and turn it into a really basic layout. At this stage the wireframe (which is a really simple page mockup) can be made interactive. It should all be about the content and the simple design removes any discussions about any specific colour, images or font. This design will then be tested with users (using various strategies) and refined over and over again until the design meets the user's expectations. Once the UX designer is happy then the wireframe can be passed over to the UI designer. We will be talking all about this stage in the next video. Of course there are many other tasks for a UX designer and every company is different. I hope given you a brief understanding of what UX is and an example of what a UX designer might do day to day. So in summary User Experience design at it’s core is all about solving problems for your users. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. You want to put your audience at the centre of your world and design a solution that meets their expectations. As a designer you will be working with others to propose solutions to these problems and testing them with actual people to see if they work. I’m going to leave you with a great saying which I think sums up UX perfectly. It’s a Japanese concept called Kaizen which means “constant improvement for the better”. It’s what's made the Japanese car industry so amazing and I think should be our approach in everything we design. I truly think that it’s better to get something out there in front of customers and look to constantly improve upon feedback rather than wait for something you think is perfect before releasing. When you look to improve every element of your design all the small changes you make, no matter how insignificant they may seem compound over time creating dramatic results. This will delight your users and in turn shed positive light on your business. It’s a win/win situation. Now that UX has given us some solid foundations it’s time to apply the finesse, a touch of quality. Our flat design will come to life before our very eyes. The next video is where things get really exciting, see you there.
Views: 1866 Antony Conboy
User Testing Tutorial
 
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User testing tutorial for beginners. Easy to understand user testing design tutorial, no jargon. Check out our full course: https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals User testing has never been easier. There are so many ways now to see real people speaking their thoughts as they use your websites, mobile apps, prototypes and more! Only just a few years ago this was reserved for the big boys with state of the art in house user testing facilities. I can’t speak highly enough for user testing as actually observing someone using your product is irreplaceable, even if things don’t go how you hoped! The goal of user testing is to get your digital product or service in front of a customer as early as possible. You then ask the participant to perform specific tasks and observe real world usage, this could be as simple as opening a menu or if you are designing a form you could observe the whole flow. If you have ever seen a police interrogation facility on tv then you will immediately picture a room with double sided glass, a team of officers listening in on one side and the interrogation going on in the other. Well most user testing facilities used to be a bit like this, apart from the fact the room was a little nicer and the interviewee was allowed to leave! Luckily today there are other ways to perform tests from your own home and I believe that this natural environment for the user just makes for a better result, no constant worry about what’s going on behind the big glass wall. Let’s take a look at a few techniques you can use now. Probably the first test you will perform, even before starting any design is a card sort. We briefly mentioned this in an earlier video and I just wanted to give you a bit more information here. If you head on over to optimalworkshop.com/optimalsort you can find a really simple to use online tool. Card sorting is a quick and easy way to design an information architecture and menu structure for a website. You use card sorting to find out how people think your content should be organized and get the insights you need to make informed decisions. You can also do this in person with some physical cards, it maybe best in an office where you can get access to a few people who have some spare time. With card sorting there are advantages to using an online tool and performing the task in person if you have the time. Online you will get many more participants and quantitative data, this really gives you a solid idea on how you are doing. Performing the task in person gives you an insight into your user's thought process, emotions and you can get some real detailed feedback here that is just not possible online. If you are interested in learning more about this and the other tools we will talk about here then don’t forget to check out our premium course where we will dig deeper into all of these. The next type of user test you may choose to use is a really quick and easy split test. Head on over to usabilityhub.com/preference-test to check out this great online tool. A split test / AB test and preference test are all just names for the same thing, a head to head dual between two designs. In the test we are looking at here users perform a simple vote between two options and you view the results as a percentage. This really is great if you are choosing between 2 logo’s, a couple of images or a pair of design variations. This test will just give you a lot more confidence in your choice, design democracy at its finest. If you are after a more detailed test then head on over to usertesting.com. This is a bit like the creepy room test, just a lot more comfortable! Here you can again ask participants to perform tasks but this time you are sent a video feed. The best thing about using this website is that the results are back in one hour and the pricing compared to an in-house facility is a fraction of the cost. Usertesting.com have access to over 1 million testers so finding a fit for your target demographics won’t be a problem. During the design process we always seem to think more about desktop users and sometimes we can leave the mobile design a little behind. With mobile now leading desktop and tablet combined in market share worldwide we need to be thinking mobile first. When testing any design make sure you include both versions and even a tablet version if you have the time and budget.
Views: 4193 Antony Conboy
How do I learn UI and UX design?
 
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In this video I answer the question I get asked most, How do I learn UI and UX design? To find out more check out https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals/?product_id=648075&coupon_code=YOUTUBE100
Views: 747 Antony Conboy

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