Industrial Design Tutorial - Research Competitive Products Any design research method includes researching competitive products as an essential step at the beginning of the industrial design process. It's impossible to come up with a distinct product design without using this design research method. Imagine going through the process of designing a product, only to find something very similar already on the market. Hope this is useful! Let me know if you have any questions. ____ DOWNLOAD THE CHECKLIST HERE https://www.designplusmorna.com/researchcompetitiveproductschecklist ____ W H A T T O W A T C H N E X T: GOOD DESIGN - ONE concept that can make all the difference https://youtu.be/lBVjcn0uiuQ FORM FOLLOWS FUNCTION - an example in Industrial Design https://youtu.be/IiPHL0L2Vh8 HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage https://youtu.be/MjqzBEbytXQ ____ SUBSCRIBE TO MY CHANNEL ► http://bit.ly/2NWHpCw Be sure to hit the bell to be notified of new videos! ____ SAY HI ON SOCIAL: INSTAGRAM ► https://www.instagram.com/design_plus_morna/ FACEBOOK ► www.facebook.com/Design-Morna-1824095881241242/ ____ LEARN MORE ABOUT PRODUCT DESIGN ► https://www.designplusmorna.com/ ____ #learnindustrialdesign #designplusmorna #industrialdesigntutorial tags: Industrial Design Tutorial, industrial design, industrial deisgn, industrial design products.
Views: 750 Design plus Morna
Looking for more information? Check out our blog! https://www.campaigncreators.com/blog/competitive-analysis-what-you-need-to-know-and-where-to-find-it This is Part 1 of our competitive analysis, make sure to watch Part 2: https://www.youtube.com/watch?v=BaTLpnUbetw An in-depth competitive analysis is crucial to achieve and maintain a competitive advantage in reaching and selling to your target market. [VIDEO SUMMARY] PREPARING TO CONDUCT YOUR ANALYSIS WHO SHOULD I CONSIDER AS COMPETITORS ? 00:29 Any business marketing a product similar to your own product in the same geographic area is a direct competitor. Firms offering dissimilar products in relation to your product are considered indirect competitors. WHAT DO I NEED TO KNOW? 02:06 1. Regarding Competitors ・What is the full range of products and services they offer? ・Are their products or services aimed at satisfying similar target markets? 2. Regarding my company in comparison to competitors ・Do they have a competitive advantage; if so, what is it? ・How can I distinguish my company from my competitors? WHERE DO I FIND COMPETITOR INFORMATION? 03:31 ・Advertising. ・Sales brochures ・Articles in newspapers and magazines (online or print) ・Product reviews ・Reference Books and Databases ・Government sources such as the Quarterly Financial Report for Manufacturing, Mining ・State agency publications such as industry directories, and statistics on local industry ・Commercial data sources such as the Dun & Bradstreet Million Dollar Database directory and the Ward’s Business Directory of U.S. Private and Public Companies. ・Annual Reports. ・Your Sales Staff probably has more access to competitive information than anyone else ・Your Business Network. OK, let’s take a look at our video and gain the knowledge about competitive analysis! Not sure who your target market is - get your free guide to developing buyer personas right now: https://www.campaigncreators.com/lead-gen-tofu-persona-workbook
Views: 10997 Campaign Creators
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 238 Sammi Xu
Jakob Nielsen discusses how to maximize user research insights (From the UX Conference in Las Vegas.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Watch the first part of this talk: https://www.youtube.com/watch?v=xKOlga_xkKA Learn more about our conferences: https://www.nngroup.com/ux-conference/ Read Jakob's in-depth article about how to get valid results from user research: https://www.nngroup.com/articles/ux-evidence/
Views: 9482 NNgroup
Are there best practices for user research interviews and usability tests? What are the standards you should follow? What can you do if you are first starting out doing research in your UX practice? ===================== ABOUT SARAH DOODY ===================== Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge. In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
Views: 2324 Sarah Doody
MIT 16.842 Fundamentals of Systems Engineering, Fall 2015 View the complete course: http://ocw.mit.edu/16-842F15 Instructor: Olivier de Weck The focus of this lecture is design verification and validation. Other concepts including design tesing and technical risk management and flight readiness review are also introduced. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 10177 MIT OpenCourseWare
ProjectUX creator and UX Researcher Rob Andrews breaks down the process of usability testing with some specific tips and tools to help you with this powerful UX method of user research. Topics include: How to do a simple usability test (1:07) The importance of building rapport (1:44) Test the product, not the user (2:29) Initial Impressions (3:49) Expectancy test (5:21) Tasks and Scenarios (6:26) Optimal length and number of tests (8:03) Rating the tasks (9:34) Tools for recording the session (10:34) Different settings for usability tests (12:09) Steve Krug and usability test script (13:28) Get out there and learn (14:06) Support us on Patroen for a chance to win a free UX book: http://patreon.com/projectux Links mentioned in video: OBS - https://obsproject.com/download Zoom - https://zoom.us/ Handbrake - https://handbrake.fr/ Rocket Surgey Made Easy: http://amzn.to/2BjAMZ3 Steve Krug's usability script: https://www.sensible.com/downloads/test-script.pdf Follow us on twitter: http://twitter.com/projectuxtv http://twitter.com/digitalrobert Special shoutout to our sponsors: Dev Mountain offering UX bootcamps in Dallas, TX: http://devmountain.com Big Design conference in Dallas, TX - http://bigdesignevents.com Loop11, a robust online user-testing platform: http://loop11.com http://projectux.tv
Views: 16138 ProjectUX
View full lesson: http://ed.ted.com/lessons/how-do-focus-groups-work-hector-lanz Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work. Lesson by Hector Lanz, animation by Compote Collective.
Views: 362119 TED-Ed
Industrial Design Inspiration This video is the second in a series where I talk about industrial design inspiration. Each installment will feature one product that I find inspirational. In this case, it's the burst zipper: a zipper based on how all zippers fail or break. I love how this zipper finds a use for broken zippers! I'm learning more editing techniques and practicing as I go! :) Hope you enjoy the video! Leave your questions or comments below. ___________________________________________ Click below to subscribe for more Industrial design videos: https://www.youtube.com/channel/UCBhh_SlXsyHUNYpVY5kqK-w?sub_confirmation=1 ___________________________________________ Other product design videos: https://www.youtube.com/edit?video_id=yJhKyI-JSIE
Views: 748 Design plus Morna
What do you get when you give a design tool a digital nervous system? Computers that improve our ability to think and imagine, and robotic systems that come up with (and build) radical new designs for bridges, cars, drones and much more -- all by themselves. Take a tour of the Augmented Age with futurist Maurice Conti and preview a time when robots and humans will work side-by-side to accomplish things neither could do alone. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
Views: 3355810 TED
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 199678 365 Careers
Product Management Webinar about how to use customer research to create products. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2fv5CAA 💻 Courtney talked about the importance of doing customer research to understand how to design products for your customer. She focused on 3 projects in particular that she has worked on (at Betterment and Meetup) and the important insights from user research that shaped those products. Key takeaways: - Listen to the language customers use and reuse familiar paradigms: Avoid "the Starbucks problem" (Starbucks calls it a "tall" but everyone else in the world calls it a "small"). - Understand how already people use your product and the expectations they have for it: Most people don't want to make a big commitment when they join a Meetup so we made sure the flow matched customer intentions and reflected existing behavior. - Know how much your customer knows (and needs to know): The way you present your product can affect how customers feel about themselves (and your product), so be thoughtful in how much you require your customers to understand about your product before using it. Courtney Caccavo is a Senior Product Manager at Intuit, working on Quickbooks for self-employed people. She leads a team focused on improving customer retention and creating great customer support experiences. Building on her background that combines consumer psychology and business, Courtney has previously managed products at Betterment, Oscar Insurance, Meetup, and Priceline. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2xAav5Z Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2fv5CAA 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 1697 Product School San Francisco
Get familiar with terms of conjoint analysis (like part wirth etc.) Read more about 1. Dummy Variable regression 2. ANOVA / ANCOVA 3. Market research and product design using conjoint analysis 4. Doing Conjoint analysis using Excel and R https://www.udemy.com/dummy-variable-regression-and-conjoint-analysis-using-r/?couponCode=YTB_CJ_001 ----------------------------------
Views: 2215 Gopal Malakar
These four research paradigms come from Burrell & Morgan (1979) to explain the way they saw the social-scientific world. This video gives an overview, explains the two main axes in their model, and explains each of the four paradigms: Functionalist, interpretive, radical humanist, and radical structuralist. We can use this model to more clearly understand the research and theory we are reading and locate our own work. Both authors have backgrounds in organizational studies and their framework makes the most sense from this point of view. Alex's Book (Affiliate Link): Case Studies in Courageous Communication: https://www.amazon.com/gp/product/1433131234/ref=as_li_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1433131234&linkId=6bfd9c333c786d16025c5a7c70a3ef4c My Current Camera Gear (Affiliate Links): Camera Rebel T5i https://www.amazon.com/gp/product/B00BW6LWO4/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00BW6LWO4&linkId=504e12f13100f143d4df4e79731f206a Lens Canon 50mm: https://www.amazon.com/gp/product/B00X8MRBCW/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00X8MRBCW&linkId=b0bfb7ea7439df39e744bfd303c53fee USB Microphone Blue Yeti: https://www.amazon.com/gp/product/B002VA464S/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B002VA464S&linkId=a9d8b41ead5eb30f69342be95d3a3d22 Lavalier Microphone Rode Smartlav+: https://www.amazon.com/gp/product/B00EO4A7L0/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00EO4A7L0&linkId=c29c80d531374d347f8a78498b34d05d Audio Recorder: Tascam DR-05: https://www.amazon.com/gp/product/B004OU2IQG/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=alexlyon-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B004OU2IQG&linkId=578b149b5807f2ec0f7f16c18e1c34f4 The Organizational Communication Channel provides supplemental lessons for traditional, hybrid, and 100% online courses for students and teachers everywhere.
Views: 20370 Organizational Communication Channel
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 84760 Intellectual Indies
This video is about the basics of personas. What is a persona? How can you use it in your organization? How to create one? Download the cheat sheets and a journey mapping toolkit for free on https://learn.smaply.com The application used on the video is Smaply, a tool to create customer journey maps, personas, and stakeholder maps, and share them with your team. Get a 14 days free trial on https://www.smaply.com More learning resources on journey mapping are available on https://blog.morethanmetrics.com _______________ Transcript METHODS: PERSONAS In this methods video we're going to talk about personas. We'll cover what a persona is, how you can use this in your organization, what value it actually provides and how to create one. First, let's start with what it is. A persona is a profile that represents a particular group of people, such as a group of customers or users, a market segment, a subset of employees, or any other stakeholder group. A persona is not a stereotype, rather it’s an archetype based on research. Even though personas are fictional, they help make groups of people with similar service needs more understandable. Often personas are used to challenge existing definitions of market segments used in an organization. Try to base your persona on common user needs, patterns, similar interests etc. In general, be careful when using demographics for a persona. Age, gender, income and alike is data that is easy to get and therefore it's often used in marketing to segment customers. But demographics often lead to stereotypes and not actionable insights regarding your users. Netflix even says demographics are garbage when it comes to predicting users needs. So try personas as a chance to break free from current ways of market segmentation and create personas that are based on research which can ultimately help you to break down silos and get away from stereotypes. Now let's talk about how we can use this in our organization and what value it actually provides. There are three specific things to think about. 1. Personas can be used to share research findings and insights within your team. But they can also serve as a common language to align an interdisciplinary team or align multiple organizations. 2. Personas can help create buy-in. They help gain buy-in on a specific user problem or need within the team or even outside of the team. 3. Empathy. They help a team to get onto the same page and step into the shoes of different customer groups, to understand their needs and to check how the work of the company actually serves the customer. For example, some companies even have life-sized cardboard cut-outs of their persona and they bring them to meetings to include a specific perspective. So how do we create a persona? There are five different steps. 1. Figure out what you want to learn about your customer. You can consider questions like like: - What are their goals? - What are they worried about? - What needs do they have? - What expectations do they have of my product or service? 2. Once you figured out some questions, go and talk to your customer, but really. 3. Draw on what you have: chances are you probably know a bit of information about your customers through things like CRM data, analytics, customer databases, order history and so forth. These kind of things can be added to your personas. 4. Create a draft of your persona in a pen and paper workshop. On our website you'll find free downloads of persona templates that you can use in your workshop. If you can - include your customer in these workshops. If you can't, frontline stuff who often interact with your customer are also great in these types of workshops. 5. Try Smaply to translate your first drafts into professionally illustrated personas that you can share, edit and further develop. If you’re curious about the purpose or how to create stakeholder maps, journey maps or the methodology behind these tools, check out our methods videos.
Views: 21881 More than Metrics
This episode follows CNH Industrial’s Design Analysis & Simulation team as they collaborate across continents with super computers to conceptualize future machines. With the help of Engineering Simulation and Virtual Reality technology, they are able to reduce the number of physical prototypes that need to be built before a final product is produced. --TRANSCRIPT-- Gennaro Monacelli, Head of Design Analysis and Simulation “We live in the age of a digital revolution, and we to a lot of words every day like, virtual engineering, digital manufacturing, Industrial Internet of Things, and our people are very involved with in this technology development. The main areas of our simulation technologies are crashworthiness, safety, soil and crop modelling, ergonomics, fuel consumption, and finally, virtual reality.“ Claudia Campanella, Ergonomics & HMI (Human Machine Interface) Manager: “We use virtual reality for modelling the truck or the industrial machine that for the moment does not exist. With the help of virtual reality, we are able to enter in this machine that is not yet existing. “ Andrew Brokaw, Virtual Reality Manager: “With this technology, we tried to reduce the number of physical prototypes that we have to build by building as many virtual protocol-types as possible. We tried to optimize our design in the virtual stage, doing as many tests as we can before we go to that physical prototype, therefore we can really optimize it and try out as many virtual design as possible. “ “Hi Gennaro!” “Hi Andrew! “ “So let’s walk through this transmission a little bit. So you can see we have the final drive here on the left. You can see the hydraulic motor up here, and we can make sure that we have a tool clearance to where we need to get to, by grabbing the tool.” Gennaro Monacelli, Head of Design Analysis and Simulation “In the virtual reality room, we use collaboration tools in order to share the solution between several teams. So we use the digital representation of the model of the vehicle, which is called the digital mock up, this way, the people can share the same solution and can work together without being physically in the same location. Andrew Brokaw, Virtual Reality Manager “And that’s everything that I want to show you, thank you Gennaro.” “Thank you Andrew.” “So a little while ago, I showed you a demonstration using our tracking system to walk around and pull apart a virtual component, this allows the user to really get understanding of space cling of all those components of any clearance or interference issues that may exist there, so you can pull it apart and getting understand of kind of the overall size and overall structure of the machine and it’s much different seeing it that way than seeing it 2-D on a computer screen. “ Gennaro Monacelli, Head of Design Analysis and Simulation “You have seen that the to carry out all these complex simulations, we need high performance computing. Today, we have a network of high performance computing of about 2,000 cores. We have several HPC servers all around the world in different regions.” Claudia Campanella, Ergonomics & HMI (Human Machine Interface) Manager: “For me it’s very exciting to stay in contact with humans, with people, understand their needs, what is comfortable for them and to help them stay well inside the product. And for this reason, I interview people, I make questionnaires, I go with them in fields, and really drive with them and test the product like they do. Thanks to this experience, I am able to interpolate the information and reproduce it in my virtual world.“ Gennaro Monacelli, Head of Design Analysis and Simulation: “The new digital technologies will transform the way we think, we design and we produce our products. This technology will require new skills and new jobs, and our people are already prepared for this.“
Views: 6988 CNH INDUSTRIAL
How to use sensory and consumer science for food product development Kannapon Lopetcharat(Nouveau Centric)
Views: 588 ewhauniv
Product Management event in San Francisco about how to analyze user flows. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2pZ8FnT Find out more about us: http://bit.ly/2yyM5Kq 💻 A workshop with Michael Burk to leverage user research techniques to validate customer demand for new products and features before writing a line of code. He went through UX best practices, different user testing experiences (Moderated & Unmoderated) and how to analyze user flows. Michael Burk has over 7 years of Product Management experience at companies such as Scoot, Myspace, BigCommerence, and Electronic Arts, holding Senior, Director, and VP titles. Additionally, he earned a Masters in Cinema Studies from UCLA as well as a BA in Media Arts from the University of Arizona. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2gPyp3I Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2yyM5Kq 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 1566 Product School San Francisco
Data Analytics in Product Management Event in San Francisco about how to build a data analytics strategy. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2x4uytO 💻 How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration? Building an analytics strategy is crucial for every product manager. In this Q&A session, Ali Khodaei talked about data analytics no longer being a luxury, but a competitive and integral need for Product Managers. Product Managers need to understand not only who their users are but how they behave and know the metrics. He also discussed the importance of understanding the product ecosystem, how tools interact, and how you can position analytics from a product perspective across your company. Ali Khodaei is a Group Product Manager at LinkedIn. He has over 6 years of product experience with companies such as LinkedIn, Microsoft and Yahoo! He holds a PhD in Computer Science and a Master's degree in Computer Science. Chapter 1 0:25 Speaker background Chapter 2 2:30 Do you consider a scroll an engagement? Chapter 3 5:05 How do you evaluate the performance of a product that is very backendy? Chapter 4 7:00 What type of research do you do to understand the the user quality/quantity? Chapter 5 13:10 Do you prefer to hear more about the actual problem your customers have or the features that they want to have? Chapter 6 17:15 How does LinkedIn prioritize the content they show to the users? Chapter 7 23:00 How does LinkedIn choose the people that they user should connect with or contact? Chapter 8 30:00 Can LinkedIn use the data they collect from outside LinkedIn? Chapter 9 35:40 How does LinkedIn decide what is relevant and how does the algorithm work for showing the relevant things? Chapter 10 44:00 Where do you see a shortage in work force at LinkedIn in 5 years? Chapter 11 48:40 What do you do to get data from your team (engineers, designers, data scientists, etc.? Chapter 12 52:00 There are different models that product managers work with. Which one do you prefer? ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2yOJw4s Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2x4uytO 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 4134 Product School San Francisco
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 282536 Dr. Vivek Bindra: Motivational Speaker
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE FOR ONLY 5 DOLLARS? ORDER IT HERE - http://bit.ly/2UKJeFH ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is VALUE ENGINEERING? What does VALUE ENGINEERING mean? VALUE ENGINEERING meaning - VALUE ENGINEERING definition - VALUE ENGINEERING explanation, Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Value engineering (VE) is a systematic method to improve the "value" of goods or products and services by using an examination of function. Value, as defined, is the ratio of function to cost. Value can therefore be increased by either improving the function or reducing the cost. It is a primary tenet of value engineering that basic functions be preserved and not be reduced as a consequence of pursuing value improvements. The reasoning behind value engineering is as follows: if marketers expect a product to become practically or stylistically obsolete within a specific length of time, they can design it to only last for that specific lifetime. The products could be built with higher-grade components, but with value engineering they are not because this would impose an unnecessary cost on the manufacturer, and to a limited extent also an increased cost on the purchaser. Value engineering will reduce these costs. A company will typically use the least expensive components that satisfy the product's lifetime projections. Due to the very short life spans, however, which is often a result of this "value engineering technique", planned obsolescence has become associated with product deterioration and inferior quality. Vance Packard once claimed this practice gave engineering as a whole a bad name, as it directed creative engineering energies toward short-term market ends. Philosophers such as Herbert Marcuse and Jacque Fresco have also criticized the economic and societal implications of this model. Value engineering began at General Electric Co. during World War II. Because of the war, there were shortages of skilled labour, raw materials, and component parts. Lawrence Miles, Jerry Leftow, and Harry Erlicher at G.E. looked for acceptable substitutes. They noticed that these substitutions often reduced costs, improved the product, or both. What started out as an accident of necessity was turned into a systematic process. They called their technique "value analysis". Value engineering is sometimes taught within the project management or industrial engineering body of knowledge as a technique in which the value of a system’s outputs is optimized by crafting a mix of performance (function) and costs. In most cases this practice identifies and removes unnecessary expenditures, thereby increasing the value for the manufacturer and/or their customers. VE follows a structured thought process that is based exclusively on "function", i.e. what something "does" not what it is. For example a screw driver that is being used to stir a can of paint has a "function" of mixing the contents of a paint can and not the original connotation of securing a screw into a screw-hole. In value engineering "functions" are always described in a two word abridgment consisting of an active verb and measurable noun (what is being done - the verb - and what it is being done to - the noun) and to do so in the most non-prescriptive way possible. In the screw driver and can of paint example, the most basic function would be "blend liquid" which is less prescriptive than "stir paint" which can be seen to limit the action (by stirring) and to limit the application (only considers paint). This is the basis of what value engineering refers to as "function analysis". Value engineering uses rational logic (a unique "how" - "why" questioning technique) and the analysis of function to identify relationships that increase value. It is considered a quantitative method similar to the scientific method, which focuses on hypothesis-conclusion approaches to test relationships, and operations research, which uses model building to identify predictive relationships.
Views: 27014 The Audiopedia
EE380: Computer Systems Colloquium Seminar Autonomous Driving, are we there yet? - Technology, Business, Legal Considerations Speaker: Sven Beiker, Stanford GSB Autonomous driving is arguably one of the most anticipated topics in the tech community. It is pivotal to one of the most established industries as autonomous driving changes the entire field from a sector providing a very hardware oriented product to offering personal mobility without the need to drive a car. Now, there are still many questions to be answered. As we are changing the paradigm of what an automobile is, not just technology solutions need to be found, but also business models will change and legal frameworks need to be adapted. This talk will look at the topic of autonomous driving from different perspectives and discuss what needs to happen to make a great vision become reality and change transportation forever. About the Speaker: Dr. Sven Beiker is a Management Consultant specializing in technology and strategy, particularly in the automotive and personal mobility sector. In his professional engagements and publications he tackles the 4 major trends of automated, connected, electrified, and shared vehicles with projects ranging from research to product development and market deployment. In his career of 20+ years he has served in leading roles at BMW, McKinsey & Company, and Stanford University. He holds MS and PhD degrees in Mechanical Engineering / Systems Design. He also is a Lecturer in Management at the Stanford Business School. For more information about this seminar and its speaker, you can visit http://ee380.stanford.edu/Abstracts/170315.html Support for the Stanford Colloquium on Computer Systems Seminar Series provided by the Stanford Computer Forum. Colloquium on Computer Systems Seminar Series (EE380) presents the current research in design, implementation, analysis, and use of computer systems. Topics range from integrated circuits to operating systems and programming languages. It is free and open to the public, with new lectures each week. Learn more: http://bit.ly/WinYX5
Views: 19517 stanfordonline
An EMPC-VMOU Production Dr. Patanjali Mishra Assistant Professor School Of Education VMOU, Kota
Views: 53348 vmouonline
Product Layout; Assembly Line Balancing; This video has been prepared to assist my students at Indiana University of Pennsylvania (IUP), located in Western Pennsylvania near Pittsburgh (USA).
Views: 72818 Ramesh Soni
Learn to use the Startupbros Product Research Workbook and understand how to leverage it to pick a profitable product to sell on Amazon. Get the Startupbros Product Research Workbook: https://startupbros.com/workbook Make sure to click 'file' then 'make copy'
Views: 5196 StartupBros
Check out my latest video: https://www.youtube.com/watch?v=wj6HRTSNEAs&t=1s Industrial designer jobs - In-house designer vs Consultancy vs Start up In this video, I talk about 3 common places an industrial designer could work in a job: as an in-house designer, at a consultancy and at a start-up. Also giving some advice and things to think about when you are imagining where you might work. Sorry, my bird, Dirk, gets a bit rowdy in the later part of the video. Hope it's not too distracting. Leave your questions or comments below. ____ W H A T T O W A T C H N E X T: INDUSTRIAL DESIGN JOBS - tasks in a product design consultancy https://youtu.be/SFSONknk5mg GOOD DESIGN - ONE concept that can make all the difference https://youtu.be/lBVjcn0uiuQ FORM FOLLOWS FUNCTION - an example in Industrial Design https://youtu.be/IiPHL0L2Vh8 ____ SUBSCRIBE TO MY CHANNEL: ► http://bit.ly/2NWHpCw Be sure to hit the bell to be notified of new videos! ____ SAY HI ON SOCIAL: Instagram ► https://www.instagram.com/design_plus_morna/ Facebook ► www.facebook.com/Design-Morna-1824095881241242/ ____ LEARN MORE ABOUT PRODUCT DESIGN ► https://www.designplusmorna.com/ ____ #industrialdesignjobs #designplusmorna
Views: 3127 Design plus Morna
Join Greg Mercer & Kym Ellis for session 5 of the Million Dollar Case Study: Europe. In this session we are going to cover how we figure out our product design specification to send to manufacturers so that we can order samples and get one step further towards picking a supplier and ordering inventory. www.junglescout.com/session5-HW Recap Blog post here : http://bit.ly/2wFwOUX
Views: 18742 Jungle Scout
What product trends and drivers are working their way to market, and what kinds of innovative products can we expect to see this year? At this year's ProFood Tech, Innova Market Insights disclosed its closely held research on consumer trends, market analysis, packaging and new product development in the food and beverage sector. ProFood Tech is the most comprehensive food and beverage event in North America. The three-day event featured 447 of the world’s top processing suppliers, 144,000 net square feet of exhibit floor space and 45 hours of educational programming. Enjoy this session recording from this year's blockbuster conference program, led by IDFA.
Views: 1951 dairyIDFA
In UX and product development, how do you decide what to launch with? What do you do when colleagues, clients, and stakeholders impose a tight deadline? How do you prioritize features? In this video I'll share a few strategies of how to prioritize features and launch. ==================== LEARN MORE ABOUT UX ==================== Are you a UX designer? Get my free weekly UX Newsletter: + http://www.theuxnotebook.com + Join me on Facebook: http://www.facebook.com/uxnotebook + Tweet me: http://www.twitter.com/sarahdoody + Visit my website: http://www.sarahdoody.com ==================== UX COURSE: FEB 2017 ==================== Want to learn more about how to do more user research as a part of your UX process? Sign up to be the first to know when my UX Research Fundamentals course is available: + Join the course waitlist: http://www.userresearchfundamentals.com ===================== ABOUT SARAH DOODY ===================== Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge. In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive. When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world. Get my free UX newsletter, invites to live training and exclusive discounts on my courses: + http://www.theuxnotebook.com
Views: 890 Sarah Doody
Specialization Program Interaction Design Course 5: User Experience: Research & Prototyping Week 3: Synthesis By San Diego University
Views: 294 Mao Imagine
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 404691 ThoughtCatalyst
Find more episodes at http://bit.ly/2h67PpM --- Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing. In this DesignTalk, Steve Portigal shares some of the best stories from his book Doorbells, Danger, and Dead Batteries, examining the patterns and lessons they reveal. For a practice that isn’t always well understood or trusted, there’s pressure to only speak to the successes. But examining the human messiness of this work can help develop our skills and our community. Steve’s collection of stories fills a longstanding need for the design and research community—sharing what can go wrong in the real world. --- InVision is the world’s leading product design collaboration platform, trusted by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code. Get InVision free forever: http://invs.io/1QOCxZq --- See who else uses InVision: http://invs.io/1QOD5P3 Stay up to date on the latest trends in product design: http://invs.io/1QOD91g Follow InVision on Twitter: http://twitter.com/InVisionApp/
Views: 2596 InVision
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 26933 365 Careers
how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 164352 Viyabari