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EXACTLY how I do market research for new products
 
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It’s an entrepreneur’s worst nightmare: getting obsessed with the “perfect” business idea, painstakingly creating the perfect product… only to launch to the sound of crickets. Avoid dead ends and wasted money by doing market research up front. In this video, take a peek over GrowthLab CEO Ramit Sethi’s shoulder as he researches a potential business market using Reddit, Buzzfeed, Google, and our Demand Matrix framework. It’s a 30-minute master class to making sure you get the EXACT language and target the EXACT person for your business — exactly how we do it here at GrowthLab and IWT. Covered: 0:43 - The business idea we are researching (from https://youtu.be/E4uy6111PzA) 1:15 - The Demand Matrix framework, and how to use it to find the right idea 4:34 - How to know where to put your idea on the framework 5:40 - Refining your idea using immersion research 11:25 - Using Amazon reviews, especially the 3-star ones 19:00 - Using Reddit and Quora to source the hopes and dreams of your audience, make sure to weed out the lies though! 24:25 - What to do when you see a recurring theme in your research 25:23 - Talk to real people! — Visit http://GrowthLab.com for weekly insights on how to start and grow your online business. Subscribe to our channel: https://www.youtube.com/c/GrowthLab
Views: 56968 GrowthLab
How To Do UX User Research
 
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How do you do user research and what is the user research process? In this UX tutorial I will show you! ____ IF YOU LIKE MY CHANNEL, HERE ARE SOME NEXT STEPS... 1) FREE EBOOK: "How to start a career in UX" https://bit.ly/2xuYDDE 2) FREE PORTFOLIO REVIEW: Get my thoughts on your portfolio... https://bit.ly/2KuhpxM ____ VIDEO NOTES: Within a HCD (Human Centered Design) research process, there are essentially 3 types of research you can conduct: 1 - Background Research 2 - Usability Testing 3 - ROI research 1 - Background Research This is the type of research you use to discover more about your target audience or users of a product. The research you conduct here is used to gain insight into your users and their needs to discover if what you are designing or intending to design is relevant and suitable for them. Normally consists of: - Surveys (quantitative data) - Interviews (qualitative data) - Questionnaires (qualitative data) 2 - Usability Testing This type of research is used to assess whether what we are creating provides an enjoyable and easy to use experience for our users. Usability tests are often conducted on what we are currently designing or building, but they can also be used to test the usability of something that already exists - like an existing website. Normally consists of: - Low fi wireframes and prototypes (sketches, static visuals) - High fi wireframes and prototypes (task analysis) - Live website testing (task analysis) - Accessibility testing 3 - ROI Research This type of research is used to demonstrate the ROI (Return on Investment) that UX research has made to a particular product. In organisations or on projects where budgets are limited or attitudes aren’t favourable to UX, it’s often important to show the difference user research can make, rather than explaining it. Normally consists of: - A/B testing - Analytics (quantitative data) Process & Timeline Now let’s see how the 3 types of research come together to form the research process. The 3 stages of research can be followed sequentially and then repeated in an iterative way. So, once you have completed the process once, you can then go back to the beginning and repeat it as many times as you want to continue gathering more insight and improving the product continuously. Alternatively, depending on the unique needs and requirements of a project, you may be constrained to start at one of the later research stages. For example, you might join a company that has just shipped the first MVP version of their product and needs to understand users usage patterns and analytic data before deciding what to next. Here it would make sense to start A/B testing the existing product and reviewing their analytics, rather than conducting background research into their audience. ____ Check out my social for more UX tips: Instagram: https://www.instagram.com/robertsmith.co/ Twitter: https://twitter.com/robertsmith_co
Views: 8204 Robert Smith
Innovation - Students of Product Design Episode1
 
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This series 'Students of Product Design' is aimed at anyone interested in the product design process. This first episode looks at innovation, how to innovate and how simply changing the structure of the brief can impact on how innovative you can be. This series won't just talk about stuff, the plan is to share with you as many of the things I have learnt in the last 15 years (or so..) as possible through each stage of the design process to help you become far better designers than I can ever be. I'll be looking at research, sketching, model making, portfolios and a whole load of other things. I often think of youtube as a speed learning tool. Have you ever seen the Matrix films where Neo first learns martial arts by uploading a programme to his head or Trinity learns to fly a helicopter in minutes, that's how I see Youtube, Youtube is our version of the Matrix. So this series which is primarily aimed at students studying industrial design, product design or design engineering in university is designed to do just that, give you a knowledge boost to hopefully make your projects, designs, presentations and portfolio a lot better to improve your chances of getting a position as a designer, or your projects if you want to start your own company, anything related to design. I also hope with the content, that everyone will be able to take something away from it as many of the tips I'll give over the course of this series will be applicable to lots of areas of life. There's just isn't enough out there on product design, compared to say cookery shows it's very under provisioned and so I'm trying to redress the balance. I have a lot more planned, so please be patient, stay tuned and follow me, so that you can be alerted to when the next video is launched. www.producttank.co.uk
Views: 345090 producttank
How to Research competitive products like an Industrial Designer
 
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Industrial Design Tutorial - Research Competitive Products Any design research method includes researching competitive products as an essential step at the beginning of the industrial design process. It's impossible to come up with a distinct product design without using this design research method. Imagine going through the process of designing a product, only to find something very similar already on the market. Hope this is useful! Let me know if you have any questions. ____ DOWNLOAD THE CHECKLIST HERE https://www.designplusmorna.com/researchcompetitiveproductschecklist ____ W H A T T O W A T C H N E X T: GOOD DESIGN - ONE concept that can make all the difference https://youtu.be/lBVjcn0uiuQ FORM FOLLOWS FUNCTION - an example in Industrial Design https://youtu.be/IiPHL0L2Vh8 HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage https://youtu.be/MjqzBEbytXQ ____ SUBSCRIBE TO MY CHANNEL ► http://bit.ly/2NWHpCw Be sure to hit the bell to be notified of new videos! ____ SAY HI ON SOCIAL: INSTAGRAM ► https://www.instagram.com/design_plus_morna/ FACEBOOK ► www.facebook.com/Design-Morna-1824095881241242/ ____ LEARN MORE ABOUT PRODUCT DESIGN ► https://www.designplusmorna.com/ ____ #learnindustrialdesign #designplusmorna #industrialdesigntutorial tags: Industrial Design Tutorial, industrial design, industrial deisgn, industrial design products.
Views: 750 Design plus Morna
How to Maximize User Research Insight (Jakob Nielsen)
 
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Jakob Nielsen discusses how to maximize user research insights (From the UX Conference in Las Vegas.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Watch the first part of this talk: https://www.youtube.com/watch?v=xKOlga_xkKA Learn more about our conferences: https://www.nngroup.com/ux-conference/ Read Jakob's in-depth article about how to get valid results from user research: https://www.nngroup.com/articles/ux-evidence/
Views: 9443 NNgroup
Market Research & Product Development
 
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Market Research describes about how research plays an important role in developing a project. Keyword Research, Business Consulting, Custom Surveys, Marketing Strategy, Competitive Analysis are the sub categories of Market Research. Product Design & Launches, Project Management, SWOTT Analysis, Strategic Partnership are the sub categories of Product development.By these services you can get more effective results.
Views: 26924 mcurie123
TEDxConstitutionDrive 2012 - Martin Steinert - "Engineering Design: Creativity AND Analysis"
 
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Our 2012 theme was "Identity" This year we explored Identity in a way that went beyond the standard gender/race/age lines. We see Identity as the non-genetic DNA of us, one that is co-created by our environments and ourselves, and which drives in a powerful way our choices, our relationships and our lives. Speakers as diverse as Eric Drooker, New Yorker artist, to Beau Lewis, producer of the American Hipster series, to John Murray, scientist at the SRI International labs, came to share their perspectives on Identity. Martin Steinert, researcher at the Stanford Center for Design Research Martin Steinert, Acting Assistant Professor ME, is Deputy Director of the Center for Design Research (CDR) and of the Hasso Plattner Design Thinking Research Program (HPDTRP) at Stanford University. His research focuses on optimizing the intersection between engineering, new product development and the design process.He got hooked on Design Thinking when he spent some time at CDR in 2008 as visiting scholar. In 2009 he continued to explore the field by joining the Product Design and Development group of Prof. Warren Seering, PhD at MIT, again for a semester as visiting scholar. Martin fully "converted" to Design Thinking Research by joining Stanford and Larry's group in April 2010 as Deputy Director of CDR.His special interest is to combine empirical research methods of quantitative and qualitative nature to create a comprehensive research designs. The usual suspects are disruptive technologies or innovations induced by the same and the fuzzy front-end of product design and development.
Views: 8787 TEDx Talks
Product Redesign Part 1: Research &  Inspiration
 
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Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 4304 Flux
Synthesis: How to make sense of your design research
 
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BIBLIOGRAPHY 00:55 Kolko, J. (2010), Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Design Issues. [Online] 26(1), 15-28. Available from: http://www.jstor.org.ezproxy.tees.ac.uk/stable/20627839 [Accessed 31th March 2018]. 01:34 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 77. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 01:44 Interaction Design Foundation (n.d.) 'Methods to help you define synthesise and make sense in your research'. In: Design Thinking: The Beginner’s Guide. Available at: https://www.interaction-design.org/literature/article/essential-design-thinking-videos-and-methods [Accessed 29 March 2018]. 02:02 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 78. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 02:38 Interaction Design Foundation (n.d.) 'Methods to help you define synthesise and make sense in your research'. In: Design Thinking: The Beginner’s Guide. Available at: https://www.interaction-design.org/literature/article/essential-design-thinking-videos-and-methods [Accessed 29 March 2018]. 03:00 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 77. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 03:16 Interaction Design Foundation (n.d.) 'Methods to help you define synthesise and make sense in your research'. In: Design Thinking: The Beginner’s Guide. Available at: https://www.interaction-design.org/literature/article/essential-design-thinking-videos-and-methods [Accessed 29 March 2018]. 04:05 Cooper-Wright, M. (2015) Design Research From Interview to Insight: Part Two, Synthesising Insight. [Online] Medium. Available from: https://medium.com/design-research-methods/design-research-from-interview-to-insight-f6957b37c698 04:15 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 80. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 04:32 Kolko, J. (2010), Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Design Issues. [Online] 26(1), 15-28. Available from: http://www.jstor.org.ezproxy.tees.ac.uk/stable/20627839 [Accessed 31th March 2018]. 04:49 Kolko, J. (2010), Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Design Issues. [Online] 26(1), 15-28. Available from: http://www.jstor.org.ezproxy.tees.ac.uk/stable/20627839 [Accessed 31th March 2018]. 05:13 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 80. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 05:30 Kolko, J. (2010), Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Design Issues. [Online] 26(1), 15-28. Available from: http://www.jstor.org.ezproxy.tees.ac.uk/stable/20627839 [Accessed 31th March 2018]. 06:06 IDEO (2015) The Field Guide to Human-Centered Design (1st ed.). [Online] p. 81. Available from: http://www.designkit.org/resources/1 [Accessed 29 March 2018]. 06:20 Koskinen, I. (2004) 'Empathic Design in Methodic Terms'. In: I. Koskinen, K. Battarbee and T. MattelmäKi (eds). Empathic Design: User Experience in Product Design. [Online] IT Press, p. 63. Available from: http://www2.uiah.fi/~ikoskine/recent_books/EmpathicDesign/Empathic_design.pdf 06:29 Kolko, J. (2010), Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Design Issues. [Online] 26(1), 15-28. Available from: http://www.jstor.org.ezproxy.tees.ac.uk/stable/20627839 [Accessed 31th March 2018]. 06:41 Koskinen, I. (2004) 'Empathic Design in Methodic Terms'. In: I. Koskinen, K. Battarbee and T. MattelmäKi (eds). Empathic Design: User Experience in Product Design. [Online] IT Press, p. 64. Available from: http://www2.uiah.fi/~ikoskine/recent_books/EmpathicDesign/Empathic_design.pdf 07:00 Cooper-Wright, M. (2015) Design Research From Interview to Insight: Part Two, Synthesising Insight. [Online] Medium. Available from: https://medium.com/design-research-methods/design-research-from-interview-to-insight-f6957b37c698
Views: 1196 Marion Bayle
Design & Technology NEA: Product Analysis
 
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This video explains how and why we as designers, might analyse products.
Views: 731 Bridge Academy D&T
How To Write A UX Case Study
 
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How do you write a successful UX case study and what elements make up an effective UX case study? In this video I explain... ____ IF YOU LIKE MY CHANNEL, HERE ARE SOME NEXT STEPS... 1) FREE EBOOK: "How to start a career in UX" https://bit.ly/2xuYDDE 2) FREE PORTFOLIO REVIEW: Get my thoughts on your portfolio... https://bit.ly/2KuhpxM ____ 1 - Planning Before you start to think about the design or format, write the case study out as a word document. This will help you focus on the story you want to tell, without being distracted by the other details - formatting, design, imagery etc Create a rough template for your case studies to follow, this will help give them a consistency. Think of the template much like you would a story, with a beginning, a middle and an end. This might include: - Beginning: Providing the background of the project - Middle: Process (your approach, challenges, solutions) - The end: What was the end result? 2 - Context An effective case study let’s the reader know from the very beginning the context of the project. Giving context allows allows the reader the get a general picture of the project without having to read the entire case study. -What was the product or service being created? (project) -Who was it for? (client) -When? (date) -What was your role? -In what capacity did you work? (freelancer, in house, agency) 3 - Process While it’s useful to focus on the bigger picture of a project for context (the client), the main point of the case study should be to highlight your competencies as a UX designer The best way to demonstrate your competencies is to lead people through your process, Your process should highlight your systematic approach to problem solving as a designer, and also show how you function both as an individual and as part of team As an example, a case study that is focused on your approach might show the following: - Researching your audience - Creating research deliverables (user personas etc) - Wireframing a solution - Testing a solution - Iteration It’s also important to not leave gaps or leave things to people’s imagination. So for example, if you weren’t able to conduct user research properly (for whatever reason) at the beginning of a specific project, it’s better to highlight this, than just leave a gap. 4 - Readability & design The main focus of a case study should be the content, however, having said that, you want to make sure it is as easy as possible to read and understand for your user in a visual sense Make sure your typography is correct - so use a font for body copy that works for passages of text, and pay attention to line heights and lengths. Make sure you consider hierarchy and rhythm in terms of the spacing of type and graphic elements. Done properly, this will create a pleasing visual experience for the user. Break content collections into sections and within those sections, break your text into chunks so it’s easy to scan and jump around without getting lost. Remember, people on the web want to scan for content, not read a book. Much like the 1st point, aim to establish a visually recognizable template with your design and formatting. This repetition and consistency will make it easier for your reader to understand what’s going on sooner. 5 - Summarise A good case study doesn’t just end with the final deliverable. Try to summarise the outcomes of the project, both in terms of the bigger picture for the project team and client, but also for yourself as an individual. For example: - What’s happening next with the project/client? - How has your work impacted them? - What have you learnt? - Is there anything that could be improved in terms of your individual - - Approach or the overall project process?
Views: 10855 Robert Smith
Product Development Stages in Hindi | New product development stages | Marketing Management | ppt
 
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#YouTubeTaughtMe After watching this video you will get to know what exactly is the PRODUCT DEVELOPMENT STAGE and what are the steps involved in it : - idea generation - idea screening - concept testing - business analysis - product development - test marketing - commercialization Check out my BLOG : http://www.pptwalablog.blogspot.in Reference books for Production and operations management: 1. Production and Operations Management by S. Chary (Author) - https://amzn.to/2qheyi5 *** BEST ONE *** 2. Production and Operations Management by Panneerselvam (Author) - https://amzn.to/2GL3rJ5 3. Modern Production / Operations Management 8ed - by Buffa (Author) Sarin (Author) - https://amzn.to/2uWe2LV 4. Production and Operations Management by Kanishka Bedi (Author) - https://amzn.to/2qfbQKK IF ANYONE INTERESTING IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). ----------------------------------------------------------------------------------------- TAGS: new product development process stages and successes BBA/MBA/BCOM product design and development stages product planning and development stages stages in product development and manufacturing product design and development stages pdf stages of a product development process product development process best practices product development process business analysis product development process business product development process benefits product development cycle chart product development process commercialization product development cycle stages new product development process case study new product development process checklist product development process flowchart product development process definition product development process diagram product development process design product development life cycle definition new product development process definition r&d product development cycle product development process examples product development cycle examples product development process explanation new product development stages example product development process steps example new product development process example pdf product development life cycle examples product development process flow product development stages idea generation new product development stages in marketing new product development stages idea generation product development and its stages product development life cycle ppt product development life cycle pdf product development lifecycle process product development process model product development cycle model product development process meaning product development process management product development process new product new product development stages pdf new product development stages ppt product development process of apparel product development process of food stages of product development process stages of product development cycle five stages of product development process example of product development process definition of product development process importance of product development process types of product development processes flowchart of product development process diagram of product development process ppt of product development process product development process pdf product development cycle pdf product development cycle ppt product development process quotes product development process questions product development quality process product development process risks product development process research new product development process report product development process slideshare product development process software product development process step new product development seven stages product development process for service product development process template product development process tools product development process types new product development process test marketing new product development process uk product development process with example product development process with diagram product development life cycle with diagram new product development steps with example product development process youtube 4 product development stages 4 stages of new product development product development process 5 steps food product development stage 5 5 stages of product development process product development 6 steps food product development stage 6 new product development 6 stages 6 product development process iphone 6 product development process product development 7 steps 7 product development process 7 stages of food product development product development 8 stages product development process 8 steps 8 stages of product development process 8 product development process 8 step product development process 8 stages of product development pdf 8 stages of new product development pdf 9 product development stages 9 stages of new product development
Views: 31531 Sonu Singh - PPT wale
Personas and User Flows | UX/UI Design | Product Design | Udacity
 
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Learn with Udacity and Google in our FREE Product Design course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- Product Design: Validation and UX through Design Sprints ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/Product-Design-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics. ● Why take this course? Over the years, Silicon Valley startups have developed a series of frameworks and best practices for product design. Through startup case studies and interviews with industry experts, we want to bring you the best of Silicon Valley with lessons you can apply to influence the design of your mobile or web app. By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics. ----------------------------------------­---------------------------------------------------- LESSON 2: UI/UX Design ● What's in the lesson? This lesson takes you beyond visual style to understand material design, building for accessibility, user flows and personas. You’ll hear about how startups make design decisions and learn from senior designers at Google on how they use design to emphasize the purpose of their products. By the end of the lesson, you will analyze the user experience of another product and start documenting a user flow for your own product. ----------------------------------------­---------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur | Tech Entrepreneur Nanodegree | Product Design | Validation and UX through Design Sprints | UX/UI Design
Views: 17288 Udacity
Marketing Research & Product Development
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 236 Sammi Xu
Product Development – How Product Developers affect Food Safety
 
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Research and Development is the start point for the creation of new products, the modification of existing products and the introduction/modification of new/existing packaging. The introduction of new ingredients and packaging can be disastrous for a food company if it is not done methodically as it can lead to the introduction of new hazards into the process. Therefore, the R&D Deparrment must be in continuous communication with key stakeholders in the manufacturing side to ensure that the new introductions are not only compatible with existing processes but also that a hazard analysis is done to ensure food safety. On the other hand, keeping food safety and creativity in harmony can prove tricky as food safety considerations may change the original concept for what he development or modifications where conceived for may change to keep the consumer out of harmsway . This seminar will focus on the role of R&D in the manufacturing process and will show a practical tool to ensure that all aspects from creation to launch are taken into account when introducting new concepts into existing operations. Download the Presentation Slides and Certificate of Attendance from the IFSQN website: https://www.ifsqn.com/forum/index.php/files/file/301-product-development-%E2%80%93-how-product-developers-affect-food-safety/
Observational Research | School of Industrial Design | Academy of Art University
 
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Join the Industrial design team and test your powers of observation. We discuss observational research and analysis in a practical and useful way. Test your skills and learn a new process. Subscribe: https://www.youtube.com/user/academyofartu Established in 1929, Academy of Art University is the largest accredited private art and design school in the US. Visit http://academyart.edu to learn about total costs, median student loan debt, potential occupations and other information. Interested in learning more? Follow us below Visit us on the web: http://academyart.edu Like us on Facebook: https://www.facebook.com/AcademyofArtUniversity Follow us on Twitter: https://twitter.com/academy_of_art https://www.youtube.com/user/academyofartu
3 Minute Product Manager: Business Case for New Products
 
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Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
Harvard i-lab | Understanding Medical Device Development
 
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The healthcare industry is a hot bed of innovation. A convergence of new technologies, connectivity, big data and analytic models are creating a multitude of opportunities to improve health outcomes and reinvent platforms for device and service businesses. Working in a regulated industry requires special considerations that can prove challenging for the uninitiated. From concept generation to launch, this session, led by Aidan Petrie, Chief Innovation Officer of Ximedica, will provide an overview of six essential components of successful product development specific to the development of medical devices and healthcare products. We will start with a discussion around the regulatory considerations that drive many of the activities surrounding each of the development phases and then cover step-by-step each phase of development including an overview of funding milestones and potential sources. Part how-to, part know-how the aim of this short workshop is to equip anyone who is currently trying to bring a product to market or may do in the future with a high level view from experts in the field. Ximedica is the largest product developer the country that is focused solely on the medical space. Our clients range from Fortune 30, VC's, university incubators and everything in between.
marketing research for beginners, understanding marketing research fundamentals
 
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marketing research for beginners, understanding marketing research fundamentals. Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach. Of the two, specific research is the more expensive.
Writing an Analysis and Design Specification
 
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How to plan out an Analysis of your research and use it to write a Design Specification
Views: 8754 j Howard
Product Research and Development
 
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Focus has standardized methodologies for new product development research that are tailored to each client’s needs including: Concept screening studies to identify product ideas with the greatest potential for further development. Concept testing using surveys to evaluate market interest, strengths and weaknesses, target markets, and demand potential. Product optimization, including conjoint and discrete choice analysis, SWAT analysis, and max/diff analysis. We also have a proprietary method, which allows a conjoint exercise to be conducted by phone or online and can include a large feature set. Focus group evaluations, which are useful for highly complex or technology-based services. Our approaches recognize the unique challenges of intangible products and also address the issues specific to whether the category is a service or an information/entertainment product. http://www.focuspdm.com/services/ Examples of categories for which we have conducted new product development research include: Financial services Telecommunications services Consumer electronics Market research Patent research Crowdfunding For more info visit: http://www.focuspdm.com/services/
Views: 414 Product Design
Fundamentals of Qualitative Research Methods: Focus Groups (Module 4)
 
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Qualitative research is a strategy for systematic collection, organization, and interpretation of phenomena that are difficult to measure quantitatively. Dr. Leslie Curry leads us through six modules covering essential topics in qualitative research, including what it is qualitative research and how to use the most common methods, in-depth interviews and focus groups. These videos are intended to enhance participants' capacity to conceptualize, design, and conduct qualitative research in the health sciences. Welcome to Module 4. Morgan D. Focus groups. Annual Review Sociology 1996;22:129-152. Learn more about Dr. Leslie Curry http://publichealth.yale.edu/people/leslie_curry.profile Learn more about the Yale Global Health Leadership Institute http://ghli.yale.edu
Views: 88444 YaleUniversity
Research Design and Analysis
 
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Research Design and Analysis
Views: 49 Abby Wiseley
Usability Testing Tips & Tools: Powerful UX Research Method
 
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ProjectUX creator and UX Researcher Rob Andrews breaks down the process of usability testing with some specific tips and tools to help you with this powerful UX method of user research. Topics include: How to do a simple usability test (1:07) The importance of building rapport (1:44) Test the product, not the user (2:29) Initial Impressions (3:49) Expectancy test (5:21) Tasks and Scenarios (6:26) Optimal length and number of tests (8:03) Rating the tasks (9:34) Tools for recording the session (10:34) Different settings for usability tests (12:09) Steve Krug and usability test script (13:28) Get out there and learn (14:06) Support us on Patroen for a chance to win a free UX book: http://patreon.com/projectux Links mentioned in video: OBS - https://obsproject.com/download Zoom - https://zoom.us/ Handbrake - https://handbrake.fr/ Rocket Surgey Made Easy: http://amzn.to/2BjAMZ3 Steve Krug's usability script: https://www.sensible.com/downloads/test-script.pdf Follow us on twitter: http://twitter.com/projectuxtv http://twitter.com/digitalrobert Special shoutout to our sponsors: Dev Mountain offering UX bootcamps in Dallas, TX: http://devmountain.com Big Design conference in Dallas, TX - http://bigdesignevents.com Loop11, a robust online user-testing platform: http://loop11.com http://projectux.tv
Views: 15989 ProjectUX
Research & Analysis final avi
 
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This is a helping aid for pupils who are undergoing a GCSE Product Design Controlled Assessment.
Views: 143 James Devro
Product Analysis
 
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Design Technology Lamp Analysis by Lucy Mann
Views: 979 Lucy Mann
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 198719 365 Careers
Meet Mechanical Engineers at Google
 
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Meet some of our Mechanical Engineers who participate in the design, analysis, and prototyping of new concepts. They're developing new technology in a fast-paced manufacturing and product oriented development environment. Learn about their team culture, work, and what makes hardware engineering at Google so exciting. Learn more about mechanical engineering at Google and check out open jobs → https://goo.gl/fA3jfr Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf LinkedIn: https://goo.gl/skdLCR #LifeAtGoogle
Views: 369760 Life at Google
Product Design Portfolio
 
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123.Design is a leading Product Design and Engineering firm providing in-house services that span the entire product development process, including product definition, market analysis, industrial design, engineering, rapid prototyping, tooling, manufacturing, production and distribution. For over a decade, 123Design’s award-winning designers and veteran engineers have originated pioneering solutions for companies ranging from start-up to Fortune 50. Using their well-established design process integrating product and market research, end-user needs analysis, computer modeling, and rapid prototyping, 123’s high-energy team approach consistently generates world-class product designs and innovations that create meaningful connections with consumers and solid market successes for clients.
Views: 100 123 DOT Design
Project Success: Defining the Problem
 
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Albert Einstein is credited for emphasizing the importance of problem definition by stating “If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.” When working in the engineering field, we aren’t necessarily always thinking of problem solving and problem definition in this way. Throughout your career you will be asked to work on different projects that are not fully defined. Those projects will also need to be accomplished within a specific time frame and within budget. This can compromise the decision-making process to explore solutions prematurely before clearly understanding the problem. Jordan Robert, Design Engineer at Noble Plastics focuses on how problems are defined and the significance of problem definition to having a successful outcome. She also incorporates lessons learned from her experience working on different product design projects. ------------------------------------------ Relevant video content on industry trends, technical concepts, and workplace development in Mechanical Engineering for Student and Early Career Engineers---This series provides insight into career path guidance, network building, and steps in career advancement and management for professional and personal growth in the field of mechanical engineering. ASME• http://www.asme.org/• New York, NY ME Today Online: http://bit.ly/1datkKL Follow us on: YouTube: http://www.youtube.com/asmefutureme Twitter: https://twitter.com/ASMEFutureME Facebook: https://www.facebook.com/ASMEFutureME
From Consumer Research to Craftsmanship and Design: YFAI’s holistic product development approach
 
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Get to know Yanfeng Automotive Interiors. This video further introduces you to YFAI and our global products and capabilities. Take a look…
OCAD University - Industrial Design
 
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Industrial Design influences, alters and supports almost every facet of human behaviour. In creating artifacts and gaining experience as an industrial design student, you focus on innovative and responsive solutions for humankind's interface with the world. Through extensive research and analysis, you're encouraged to develop new product and experience typologies within the context of current and emerging human needs. Core design studios develop a methodology of research, analysis, strategy, development and execution, strongly emphasizing concept development and strategic and applied innovation. Learn more about studying Industrial Design at OCAD University at http://www.ocadu.ca/programs/design/industrial-design.htm.
Views: 3094 OCAD University
How To Create UX Personas
 
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http://uxmastery.com In this video, Gregg Bernstein describes how to perform basic user research, turn that research into personas to inform your design decisions, and get everybody in your team on board with using them. Check our more UX techniques at http://uxmastery.com/techniques
Views: 122671 UX Mastery
Texo - For Complex Product Developmet Market Research Problems
 
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Texo is a unique market research methodology for complex new product development challenges. Texo is a powerful and versatile build-your-own approach to handle the demands of complex products without sacrificing data quality or analytic power. Texo offers simplicity to respondents, flexibility to researchers and clarity to managers. Visit www.trchome.com to learn more about TeXo and other products TRC offers or to download free white paper about TeXo configurator. Call Rich Raquet at 215.641.2220 to discuss TeXo and your new product development challenges.
Views: 8480 TRCresearch
Product Analysis: What am I?
 
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Product Analysis: What am I? This series aims to introduce young engineers to the iterative design process. This video introduces students to product analysis. It uses the Dyson Air Multiplier and asks students to guess its usual function. This resource is designed for use at KS2 but can be adapted to suit different age groups. The James Dyson Foundation aims to ignite young people's interest in engineering. Through free resources - the Engineering Box and workshops - students are encouraged to think differently, experiment and invent. Engineering will shape our future and we want to inspire the next generation of engineers. Website: http://www.jamesdysonfoundation.com Facebook: http://www.facebook.com/JamesDysonFoundation Twitter: @JDF
Views: 10247 JamesDysonFoundation
How to Make Better Product Decisions by Using Quantitative & Qualitative Data at Lean Product Meetup
 
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UserTesting's Director of Research Marieke McCloskey and Director of Product Brian Tran shared their advice on “How to Make Better Product Decisions by Using Qualitative & Quantitative Data.” at Lean Product Meetup on December 8, 2018. Marieke and Brian explained how to combine qualitative user research with quantitative data methods throughout the development process. They shared case studies of how Product Managers and Designers at UserTesting used qualitative and quantitative methods to identify high-growth opportunities, understanding their users, iteratively develop solutions, and optimize what’s live. If you would like to see more videos like this check out the followings talks from past months: ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: https://www.youtube.com/watch?v=bDUrQlmwox4 ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Box CEO Aaron Levie Interview: https://www.youtube.com/watch?v=cJC_JuxRgIg ▶ “Product is Hard” by Marty Cagan https://www.youtube.com/watch?v=gCYFmrvPI8Q ▶ “Jobs to Be Done” by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: https://www.youtube.com/watch?v=H8XQVQy8Xiw ▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
Views: 430 Dan Olsen
Product development stages | New product development stages | #Marketing_management | BBA / Bcom |
 
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#YouTubeTaughtMe PRODUCT DEVELOPMENT STAGES : - idea generation - idea screening - concept testing - business analysis - product development - test marketing - commercialization ----------------------------------------------------------------------------------------- TAGS: new product development process stages and successes product design and development stages product planning and development stages stages in product development and manufacturing product design and development stages pdf the stages of the new product development process are stages of a product development process product development process best practices product development process business analysis product development process business product development process benefits product development cycle chart product development process commercialization product development cycle stages new product development process commercialization new product development process case study new product development process checklist product development process flowchart product development process definition product development process diagram product development process design product development life cycle definition new product development process definition product development life cycle diagram product development process medical device r&d product development process r&d product development cycle product development process examples product development cycle examples product development process explanation new product development stages example product development process steps example new product development process example pdf product development life cycle examples product development process flow product development stages idea generation new product development stages in marketing new product development stages idea generation product development and its stages stages of the new product development process in order product development life cycle java product development life cycle stages product development life cycle product development life cycle ppt product development life cycle pdf product development lifecycle process product development process model product development cycle model product development process meaning product development process management product development process new product new product development stages pdf new product development stages ppt product development process operation management product development process of apparel product development process of food stages of product development process stages of product development cycle five stages of product development process example of product development process definition of product development process importance of product development process types of product development processes flowchart of product development process diagram of product development process ppt of product development process product development process pdf product development cycle pdf product development cycle ppt product development process questionnaire product development process quotes product development process questions product development quality process new product development process questions product development process risks product development process research new product development process report product development process slideshare product development process software product development process step new product development process slideshare new product development process starts with new product development seven stages product development process for service product development process template product development process tools product development process types new product development process test marketing new product development process uk product development process with example product development process with diagram product development life cycle with diagram new product development process with example pdf new product development steps with example product development process youtube new product development process 3m 3 stages of product development 3 stages in new product development product development process 4 steps new product development stages for convenience goods 4 product development stages 4 stages of new product development product development process 5 steps food product development stage 5 5 stages of product development process product development 6 steps food product development stage 6 new product development 6 stages 6 product development process iphone 6 product development process product development 7 steps 7 product development process 7 stages of food product development product development 8 stages product development process 8 steps 8 stages of product development process 8 product development process 8 step product development process explain 8 stages new product development process 8 stages of product development pdf 8 stages of new product development pdf 9 product development stages 9 stages of new product development
Views: 12057 Sonu Singh - PPT wale
Thermal Testing - Engineering Analysis and Product Design at Porticos
 
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Engineering analysis distinguishes true engineering design from “tinkering”. Once you’ve conceived alternative solutions to your design problem, you need to analyze those solutions and then decide which solution is best suited for implementation. Analysis is the evaluation of the proposed designs. At Porticos, effective use of simulation reduces development costs and time to market. Check out our Thermal Testing video to learn about one of the many engineering analyses we do at Porticos.
Views: 94 Porticos
Product Design Process | User Experience Design Process | UX Design Stages | UX Design Steps
 
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User Experience Design Process (1) Stakeholder Meeting (2) Research & Analysis (3) Wireframe & Prototype (4) Mockup Design (5) Development (6) Quality Testing (7) Product Launch (8) User’s Feedback (9) Continuous Improvement (10) User First #UXProcess #UserExperienceDesign #ProductDesign #UserFirst
Views: 198 User First
Digital design and manufacturing
 
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[Utilizing human sensibility, knowledge, and know-how in Digital design, Digital manufacturing] The Aoyama Group research focuses on developing computer systems for design and manufacturing, by combining science and engineering with knowledge and know-how regarding digital design, digital manufacturing, CAD, and CAM. Lets take a look at the manufacturing processes in a company. Design work is conducted by sketching, and design is confirmed by making clay models, then CAD is used to create a 3D model. Design is evaluated by rapid prototyping machines. Dies and molds are manufactured using machine tools and products are formed by dies and molds, and finally, its inspected by measuring machine. The manufacturing process consists of product planning, concept design, basic and structural design, detailed design, manufacturing planning and design, manufacturing and assembly, and inspection and evaluation, leading finally to products. The Aoyama Group is studying all these processes. In digital design, the Group is researching for analyzing the esthetics of products from a scientific and engineering viewpoint and applying the analysis results to product design. And the Group is studying how to combine technology and skill of designers and engineers in digital technology. In digital manufacturing, the Group is developing support systems based on scientific and engineering principles, and ways to utilize human sensibility, knowledge, and know-how digitally. Q.My group studies design and processing from a range of perspectives. Our main activity is developing computer systems for design and manufacturing that combine knowledge and know-how with science and engineering. So let me tell you about a few of our research projects. [System for automatically generating designs from conceptual words] Generating a form from words means that a form for a design can be thought up from a plan or concept. A diverse range of designs can be automatically generated by assigning numerical values to the conceptual words such as softness, stability, strength, and so on. Presenting diverse designs using this system can stimulate designers imagination. [System for generating 3D forms from sketches] Designers make concrete ideas from abstract ideas while drawing lots of sketches. If 3D forms can be created in real time when a designer draws sketches, this can help with both embodying a design and coming up with ideas. [System for fairing forms using highlight lines] After a form has become concrete to some extent, the form fairing is often required. To do this using scientific and engineering techniques, the team is developing ways of fairing forms while maintaining the designers sensibility by analyzing changes in curvature using highlight lines, which indicate light reflections from curved surfaces. [System for designing wood grain patterns] As an example of how design efficiency can be improved by using digital technology, computer programs simulate virtual tree growth and diverse wood grain patterns are generated as cross section patterns of a virtual tree trunk. [System for digitizing and utilizing knowledge, know-how, and experience ] When products are mechanically processed, cutting tools are used. Expert workers use their experience to decide how to move the tools to process products efficiently. The Aoyama Group is developing a system to utilize experts know-how. Q.So far, I've presented a lot of system for style designs, but were also researching design systems, production systems and manufacturing systems in similar ways. To develop such systems, we also utilize virtual reality technology and CAE systems. If you're interested in our research, you're welcome to contact me at this e-mail address.
SPSS for questionnaire analysis:  Correlation analysis
 
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Basic introduction to correlation - how to interpret correlation coefficient, and how to chose the right type of correlation measure for your situation. 0:00 Introduction to bivariate correlation 2:20 Why does SPSS provide more than one measure for correlation? 3:26 Example 1: Pearson correlation 7:54 Example 2: Spearman (rhp), Kendall's tau-b 15:26 Example 3: correlation matrix I could make this video real quick and just show you Pearson's correlation coefficient, which is commonly taught in a introductory stats course. However, the Pearson's correlation IS NOT always applicable as it depends on whether your data satisfies certain conditions. So to do correlation analysis, it's better I bring together all the types of measures of correlation given in SPSS in one presentation. Watch correlation and regression: https://youtu.be/tDxeR6JT6nM ------------------------- Correlation of 2 rodinal variables, non monotonic This question has been asked a few times, so I will make a video on it. But to answer your question, monotonic means in one direction. I suggest you plot the 2 variables and you'll see whether or not there is a monotonic relationship there. If there is a little non-monotonic relationship then Spearman is still fine. Remember we are measuring the TENDENCY for the 2 variables to move up-up/down-down/up-down together. If you have strong non-monotonic shape in the plot ie. a curve then you could abandon correlation and do a chi-square test of association - this is the "correlation" for qualitative variables. And since your 2 variables are ordinal, they are qualitative. Good luck
Views: 523833 Phil Chan
Analytic Hierarchy Process (AHP)
 
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Saaty’s Analytic Hierarchy Process (AHP) A method which can be used by the decision maker to calculate the priority weights for criteria.
Views: 37883 Manoj Mathew
GCSEPod DT - Graphic Products - Users, Needs, Research and Analysis
 
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Designers need to be able to identify problems, recognise a need, and produce a design brief and specification for their project. They also need to analyse the task and research what is needed for a successful project. Want to see more? Visit www.gcsepod.com or call 0191 2111 999
Views: 401 GCSEPod
Research Methods - Introduction
 
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In this video, Dr Greg Martin provides an introduction to research methods, methedology and study design. Specifically he takes a look at qualitative and quantitative research methods including case control studies, cohort studies, observational research etc. Global health (and public health) is truly multidisciplinary and leans on epidemiology, health economics, health policy, statistics, ethics, demography.... the list goes on and on. This YouTube channel is here to provide you with some teaching and information on these topics. I've also posted some videos on how to find work in the global health space and how to raise money or get a grant for your projects. Please feel free to leave comments and questions - I'll respond to all of them (we'll, I'll try to at least). Feel free to make suggestions as to future content for the channel. SUPPORT: —————- This channel has a crowd-funding campaign (please support if you find these videos useful). Here is the link: http://bit.ly/GH_support OTHER USEFUL LINKS: ———————— Channel page: http://bit.ly/GH_channel Subscribe: http://bit.ly/GH_subscribe Google+: http://bit.ly/GH_Google Twitter: @drgregmartin Facebook: http://bit.ly/GH_facebook HERE ARE SOME PLAYLISTS ——————————————- Finding work in Global Health: http://bit.ly/GH_working Epidemiology: http://bit.ly/GH_epi Global Health Ethics: http://bit.ly/GH_ethics Global Health Facts: http://bit.ly/GH_facts WANT CAREER ADVICE? ———————————— You can book time with Dr Greg Martin via Google Helpouts to get advice about finding work in the global health space. Here is the link: http://bit.ly/GH_career -~-~~-~~~-~~-~- Please watch: "Know how interpret an epidemic curve?" https://www.youtube.com/watch?v=7SM4PN7Yg1s -~-~~-~~~-~~-~-
Use Customer Research to Create Products by Intuit Product Manager
 
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Product Management Webinar about how to use customer research to create products. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2fv5CAA 💻 Courtney talked about the importance of doing customer research to understand how to design products for your customer. She focused on 3 projects in particular that she has worked on (at Betterment and Meetup) and the important insights from user research that shaped those products. Key takeaways: - Listen to the language customers use and reuse familiar paradigms: Avoid "the Starbucks problem" (Starbucks calls it a "tall" but everyone else in the world calls it a "small"). - Understand how already people use your product and the expectations they have for it: Most people don't want to make a big commitment when they join a Meetup so we made sure the flow matched customer intentions and reflected existing behavior. - Know how much your customer knows (and needs to know): The way you present your product can affect how customers feel about themselves (and your product), so be thoughtful in how much you require your customers to understand about your product before using it. Courtney Caccavo is a Senior Product Manager at Intuit, working on Quickbooks for self-employed people. She leads a team focused on improving customer retention and creating great customer support experiences. Building on her background that combines consumer psychology and business, Courtney has previously managed products at Betterment, Oscar Insurance, Meetup, and Priceline. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2xAav5Z Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2fv5CAA 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Decision Tree Tutorial in 7 minutes with Decision Tree Analysis & Decision Tree Example (Basic)
 
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Clicked here http://www.MBAbullshit.com/ and OMG wow! I'm SHOCKED how easy.. No wonder others goin crazy sharing this??? Share it with your other friends too! Fun MBAbullshit.com is filled with easy quick video tutorial reviews on topics for MBA, BBA, and business college students on lots of topics from Finance or Financial Management, Quantitative Analysis, Managerial Economics, Strategic Management, Accounting, and many others. Cut through the bullshit to understand MBA!(Coming soon!) http://www.youtube.com/watch?v=a5yWr1hr6QY
Views: 565653 MBAbullshitDotCom