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EXACTLY how I do market research for new products
 
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It’s an entrepreneur’s worst nightmare: getting obsessed with the “perfect” business idea, painstakingly creating the perfect product… only to launch to the sound of crickets. Avoid dead ends and wasted money by doing market research up front. In this video, take a peek over GrowthLab CEO Ramit Sethi’s shoulder as he researches a potential business market using Reddit, Buzzfeed, Google, and our Demand Matrix framework. It’s a 30-minute master class to making sure you get the EXACT language and target the EXACT person for your business — exactly how we do it here at GrowthLab and IWT. Covered: 0:43 - The business idea we are researching (from https://youtu.be/E4uy6111PzA) 1:15 - The Demand Matrix framework, and how to use it to find the right idea 4:34 - How to know where to put your idea on the framework 5:40 - Refining your idea using immersion research 11:25 - Using Amazon reviews, especially the 3-star ones 19:00 - Using Reddit and Quora to source the hopes and dreams of your audience, make sure to weed out the lies though! 24:25 - What to do when you see a recurring theme in your research 25:23 - Talk to real people! — Visit http://GrowthLab.com for weekly insights on how to start and grow your online business. Subscribe to our channel: https://www.youtube.com/c/GrowthLab
Views: 49474 GrowthLab
Innovation - Students of Product Design Episode1
 
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This series 'Students of Product Design' is aimed at anyone interested in the product design process. This first episode looks at innovation, how to innovate and how simply changing the structure of the brief can impact on how innovative you can be. This series won't just talk about stuff, the plan is to share with you as many of the things I have learnt in the last 15 years (or so..) as possible through each stage of the design process to help you become far better designers than I can ever be. I'll be looking at research, sketching, model making, portfolios and a whole load of other things. I often think of youtube as a speed learning tool. Have you ever seen the Matrix films where Neo first learns martial arts by uploading a programme to his head or Trinity learns to fly a helicopter in minutes, that's how I see Youtube, Youtube is our version of the Matrix. So this series which is primarily aimed at students studying industrial design, product design or design engineering in university is designed to do just that, give you a knowledge boost to hopefully make your projects, designs, presentations and portfolio a lot better to improve your chances of getting a position as a designer, or your projects if you want to start your own company, anything related to design. I also hope with the content, that everyone will be able to take something away from it as many of the tips I'll give over the course of this series will be applicable to lots of areas of life. There's just isn't enough out there on product design, compared to say cookery shows it's very under provisioned and so I'm trying to redress the balance. I have a lot more planned, so please be patient, stay tuned and follow me, so that you can be alerted to when the next video is launched. www.producttank.co.uk
Views: 337504 producttank
How To Do UX User Research
 
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How do you do user research and what is the user research process? In this UX tutorial I will show you! ____ IF YOU LIKE MY CHANNEL, HERE ARE SOME NEXT STEPS... 1) HIRE ME: Want me to work with your startup or business? https://bit.ly/2AybHq8 2) FREE EBOOK: "How to start a career in UX" https://bit.ly/2xuYDDE 3) FREE PORTFOLIO REVIEW: Get my thoughts on your portfolio... https://bit.ly/2KuhpxM ____ VIDEO NOTES: Within a HCD (Human Centered Design) research process, there are essentially 3 types of research you can conduct: 1 - Background Research 2 - Usability Testing 3 - ROI research 1 - Background Research This is the type of research you use to discover more about your target audience or users of a product. The research you conduct here is used to gain insight into your users and their needs to discover if what you are designing or intending to design is relevant and suitable for them. Normally consists of: - Surveys (quantitative data) - Interviews (qualitative data) - Questionnaires (qualitative data) 2 - Usability Testing This type of research is used to assess whether what we are creating provides an enjoyable and easy to use experience for our users. Usability tests are often conducted on what we are currently designing or building, but they can also be used to test the usability of something that already exists - like an existing website. Normally consists of: - Low fi wireframes and prototypes (sketches, static visuals) - High fi wireframes and prototypes (task analysis) - Live website testing (task analysis) - Accessibility testing 3 - ROI Research This type of research is used to demonstrate the ROI (Return on Investment) that UX research has made to a particular product. In organisations or on projects where budgets are limited or attitudes aren’t favourable to UX, it’s often important to show the difference user research can make, rather than explaining it. Normally consists of: - A/B testing - Analytics (quantitative data) Process & Timeline Now let’s see how the 3 types of research come together to form the research process. The 3 stages of research can be followed sequentially and then repeated in an iterative way. So, once you have completed the process once, you can then go back to the beginning and repeat it as many times as you want to continue gathering more insight and improving the product continuously. Alternatively, depending on the unique needs and requirements of a project, you may be constrained to start at one of the later research stages. For example, you might join a company that has just shipped the first MVP version of their product and needs to understand users usage patterns and analytic data before deciding what to next. Here it would make sense to start A/B testing the existing product and reviewing their analytics, rather than conducting background research into their audience. ____ Check out my social for more UX tips: Instagram: https://www.instagram.com/robertsmith.co/ Twitter: https://twitter.com/robertsmith_co
Views: 6380 Robert Smith
How to Research competitive products like an Industrial Designer
 
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Industrial Design Tutorial - Research Competitive Products Any design research method includes researching competitive products as an essential step at the beginning of the industrial design process. It's impossible to come up with a distinct product design without using this design research method. Imagine going through the process of designing a product, only to find something very similar already on the market. Hope this is useful! Let me know if you have any questions. ____ DOWNLOAD THE CHECKLIST HERE https://www.designplusmorna.com/researchcompetitiveproductschecklist ____ W H A T T O W A T C H N E X T: GOOD DESIGN - ONE concept that can make all the difference https://youtu.be/lBVjcn0uiuQ FORM FOLLOWS FUNCTION - an example in Industrial Design https://youtu.be/IiPHL0L2Vh8 HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage https://youtu.be/MjqzBEbytXQ ____ SUBSCRIBE TO MY CHANNEL ► http://bit.ly/2NWHpCw Be sure to hit the bell to be notified of new videos! ____ SAY HI ON SOCIAL: INSTAGRAM ► https://www.instagram.com/design_plus_morna/ FACEBOOK ► www.facebook.com/Design-Morna-1824095881241242/ ____ LEARN MORE ABOUT PRODUCT DESIGN ► https://www.designplusmorna.com/ ____ #learnindustrialdesign #designplusmorna #industrialdesigntutorial tags: Industrial Design Tutorial, industrial design, industrial deisgn, industrial design products.
Views: 716 Design plus Morna
Product Redesign Part 1: Research &  Inspiration
 
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Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 4168 Flux
How to Choose Business Ideas | Product Design | Udacity
 
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Learn from Udacity and Google in our FREE Product Design course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- Product Design: Validation and UX through Design Sprints ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/Product-Design-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics. ● Why take this course? Over the years, Silicon Valley startups have developed a series of frameworks and best practices for product design. Through startup case studies and interviews with industry experts, we want to bring you the best of Silicon Valley with lessons you can apply to influence the design of your mobile or web app. By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics. ----------------------------------------­---------------------------------------------------- LESSON 01: Ideation and Validation ● What's in the lesson? This lesson will help you develop, validate and refine your ideas to ensure you’re building for a product/market fit. Through case studies and interviews with founders, product experts, and investors, you will learn how to efficiently conduct user research and build an entrepreneurial mindset. ----------------------------------------­---------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur | Tech Entrepreneur Nanodegree | Product Design | Validation and UX through Design Sprints
Views: 10468 Udacity
Marketing Research & Product Development
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 199 Sammi Xu
Product analysis
 
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A video on the kind of questions to ask when performing a product analysis
Views: 11402 justvisiblesilence
Design & Technology NEA: Product Analysis
 
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This video explains how and why we as designers, might analyse products.
Views: 646 Bridge Academy D&T
Why Market Research is Important in the Product Design Process
 
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Market research plays a critically important role in the process of designing new process. Learn how Focus uses this information in designing their customers products. http://www.focuspdm.com/services/new-product-innovation-research
Views: 1087 Product Design
Market Research & Product Development
 
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Market Research describes about how research plays an important role in developing a project. Keyword Research, Business Consulting, Custom Surveys, Marketing Strategy, Competitive Analysis are the sub categories of Market Research. Product Design & Launches, Project Management, SWOTT Analysis, Strategic Partnership are the sub categories of Product development.By these services you can get more effective results.
Views: 26908 mcurie123
Personas and User Flows | UX/UI Design | Product Design | Udacity
 
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Learn with Udacity and Google in our FREE Product Design course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- Product Design: Validation and UX through Design Sprints ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/Product-Design-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics. ● Why take this course? Over the years, Silicon Valley startups have developed a series of frameworks and best practices for product design. Through startup case studies and interviews with industry experts, we want to bring you the best of Silicon Valley with lessons you can apply to influence the design of your mobile or web app. By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics. ----------------------------------------­---------------------------------------------------- LESSON 2: UI/UX Design ● What's in the lesson? This lesson takes you beyond visual style to understand material design, building for accessibility, user flows and personas. You’ll hear about how startups make design decisions and learn from senior designers at Google on how they use design to emphasize the purpose of their products. By the end of the lesson, you will analyze the user experience of another product and start documenting a user flow for your own product. ----------------------------------------­---------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur | Tech Entrepreneur Nanodegree | Product Design | Validation and UX through Design Sprints | UX/UI Design
Views: 16427 Udacity
Web Design: Task Analysis for Great Design
 
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Web Design: 5 Ways Task Analysis Results In Great Design In this short video Susan Weinschenk shares 5 ways that developing and documenting a task analysis can help you design a great product. Check out the full online video course at www.udemy.com/taskanalysis, and find out about our other courses at www.teamw.com ABOUT THE BRAIN LADY: SUSAN WEINSCHENK Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is “The Brain Lady”, because she applies research on the brain and neuroscience to design. She is the founder of the Weinschenk Institute. LINKS: CURRENT COURSES OFFERED: http://courses.theteamw.com WEBSITE: http://www.theteamw.com TWITTER: https://twitter.com/thebrainlady For more videos at Dr. Weinschenk's youtube channel, go here: www.youtube.com/susanweinschenk
Views: 5163 Susan Weinschenk
Product Research and Development
 
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Focus has standardized methodologies for new product development research that are tailored to each client’s needs including: Concept screening studies to identify product ideas with the greatest potential for further development. Concept testing using surveys to evaluate market interest, strengths and weaknesses, target markets, and demand potential. Product optimization, including conjoint and discrete choice analysis, SWAT analysis, and max/diff analysis. We also have a proprietary method, which allows a conjoint exercise to be conducted by phone or online and can include a large feature set. Focus group evaluations, which are useful for highly complex or technology-based services. Our approaches recognize the unique challenges of intangible products and also address the issues specific to whether the category is a service or an information/entertainment product. http://www.focuspdm.com/services/ Examples of categories for which we have conducted new product development research include: Financial services Telecommunications services Consumer electronics Market research Patent research Crowdfunding For more info visit: http://www.focuspdm.com/services/
Views: 412 Product Design
3 Minute Product Manager: Business Case for New Products
 
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Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
Writing an Analysis and Design Specification
 
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How to plan out an Analysis of your research and use it to write a Design Specification
Views: 8448 j Howard
3. Research and Stakeholder Analysis (Sample Lecture)
 
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MIT ESD.051J Engineering Innovation and Design, Fall 2012 View the complete course: http://ocw.mit.edu/ESD-051JF12 Instructor: Blade Kotelly, Joel Schindall Students continue to learn how to achieve good design with Dieter Rams' 10 Principles of Good Design. Students will also practice how to do a stakeholder analysis for a design project. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 12814 MIT OpenCourseWare
Case Study
 
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Let's go on a journey and learn how to conduct case studies!
Views: 339802 ChrisFlipp
TEDxConstitutionDrive 2012 - Martin Steinert - "Engineering Design: Creativity AND Analysis"
 
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Our 2012 theme was "Identity" This year we explored Identity in a way that went beyond the standard gender/race/age lines. We see Identity as the non-genetic DNA of us, one that is co-created by our environments and ourselves, and which drives in a powerful way our choices, our relationships and our lives. Speakers as diverse as Eric Drooker, New Yorker artist, to Beau Lewis, producer of the American Hipster series, to John Murray, scientist at the SRI International labs, came to share their perspectives on Identity. Martin Steinert, researcher at the Stanford Center for Design Research Martin Steinert, Acting Assistant Professor ME, is Deputy Director of the Center for Design Research (CDR) and of the Hasso Plattner Design Thinking Research Program (HPDTRP) at Stanford University. His research focuses on optimizing the intersection between engineering, new product development and the design process.He got hooked on Design Thinking when he spent some time at CDR in 2008 as visiting scholar. In 2009 he continued to explore the field by joining the Product Design and Development group of Prof. Warren Seering, PhD at MIT, again for a semester as visiting scholar. Martin fully "converted" to Design Thinking Research by joining Stanford and Larry's group in April 2010 as Deputy Director of CDR.His special interest is to combine empirical research methods of quantitative and qualitative nature to create a comprehensive research designs. The usual suspects are disruptive technologies or innovations induced by the same and the fuzzy front-end of product design and development.
Views: 8736 TEDx Talks
Observational Research | School of Industrial Design | Academy of Art University
 
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Join the Industrial design team and test your powers of observation. We discuss observational research and analysis in a practical and useful way. Test your skills and learn a new process. Subscribe: https://www.youtube.com/user/academyofartu Established in 1929, Academy of Art University is the largest accredited private art and design school in the US. Visit http://academyart.edu to learn about total costs, median student loan debt, potential occupations and other information. Interested in learning more? Follow us below Visit us on the web: http://academyart.edu Like us on Facebook: https://www.facebook.com/AcademyofArtUniversity Follow us on Twitter: https://twitter.com/academy_of_art https://www.youtube.com/user/academyofartu
Product Development Stages in Hindi | New product development stages | Marketing Management | ppt
 
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#YouTubeTaughtMe After watching this video you will get to know what exactly is the PRODUCT DEVELOPMENT STAGE and what are the steps involved in it : - idea generation - idea screening - concept testing - business analysis - product development - test marketing - commercialization Check out my BLOG : http://www.pptwalablog.blogspot.in Reference books for Production and operations management: 1. Production and Operations Management by S. Chary (Author) - https://amzn.to/2qheyi5 *** BEST ONE *** 2. Production and Operations Management by Panneerselvam (Author) - https://amzn.to/2GL3rJ5 3. Modern Production / Operations Management 8ed - by Buffa (Author) Sarin (Author) - https://amzn.to/2uWe2LV 4. Production and Operations Management by Kanishka Bedi (Author) - https://amzn.to/2qfbQKK IF ANYONE INTERESTING IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). ----------------------------------------------------------------------------------------- TAGS: new product development process stages and successes BBA/MBA/BCOM product design and development stages product planning and development stages stages in product development and manufacturing product design and development stages pdf stages of a product development process product development process best practices product development process business analysis product development process business product development process benefits product development cycle chart product development process commercialization product development cycle stages new product development process case study new product development process checklist product development process flowchart product development process definition product development process diagram product development process design product development life cycle definition new product development process definition r&d product development cycle product development process examples product development cycle examples product development process explanation new product development stages example product development process steps example new product development process example pdf product development life cycle examples product development process flow product development stages idea generation new product development stages in marketing new product development stages idea generation product development and its stages product development life cycle ppt product development life cycle pdf product development lifecycle process product development process model product development cycle model product development process meaning product development process management product development process new product new product development stages pdf new product development stages ppt product development process of apparel product development process of food stages of product development process stages of product development cycle five stages of product development process example of product development process definition of product development process importance of product development process types of product development processes flowchart of product development process diagram of product development process ppt of product development process product development process pdf product development cycle pdf product development cycle ppt product development process quotes product development process questions product development quality process product development process risks product development process research new product development process report product development process slideshare product development process software product development process step new product development seven stages product development process for service product development process template product development process tools product development process types new product development process test marketing new product development process uk product development process with example product development process with diagram product development life cycle with diagram new product development steps with example product development process youtube 4 product development stages 4 stages of new product development product development process 5 steps food product development stage 5 5 stages of product development process product development 6 steps food product development stage 6 new product development 6 stages 6 product development process iphone 6 product development process product development 7 steps 7 product development process 7 stages of food product development product development 8 stages product development process 8 steps 8 stages of product development process 8 product development process 8 step product development process 8 stages of product development pdf 8 stages of new product development pdf 9 product development stages 9 stages of new product development
Views: 20735 Sonu Singh - PPT wale
User research best practices | Sarah Doody, UX Designer
 
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Are there best practices for user research interviews and usability tests? What are the standards you should follow? What can you do if you are first starting out doing research in your UX practice? ===================== ABOUT SARAH DOODY ===================== Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge. In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
Views: 2181 Sarah Doody
Product Design & Performance Analysis
 
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As primarily a technology-development company, PlastiComp offer their customers deep industry experience, ongoing research and development, and design agility. Utilizing the support of Alignex and the SOLIDWORKS family of products has helped make PlastiComp uniquely positioned to provide their customers with intellectual advancements that improve product performance and business positions, often in unimagined ways.
Views: 301 plasticompwinona
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 182172 365 Careers
What is the discovery phase?
 
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Before you start building a service, you need to find out whether users need it and whether other services exist. This part of your project is called the discovery phase. Aleks Maricic of the GDS Transformation team talks more about what we mean when we say 'discovery phase' in relation to designing a digital service or product. Read more about how GDS uses Agile: https://www.gov.uk/service-manual/agile-delivery/agile-government-services-introduction Read more about Agile in the Agile Manifesto (2001): http://agilemanifesto.org/ Find out more about the Government Digital Service: GDS Blog: https://gds.blog.gov.uk/ Twitter: https://twitter.com/gdsteam Instagram: https://instagram.com/gdsteam/ Subscribe to our YouTube channel: https://www.youtube.com/user/GovDigitalService?sub_confirmation=1
Product Analysis
 
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Design Technology Lamp Analysis by Lucy Mann
Views: 952 Lucy Mann
Google I/O 2014 - Don't Listen to Users, Sample Their Experience!
 
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Tomer Sharon Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method, how it can help developing the right product, describe how it has been applied at Google Search, and provide a short, practical how-to guide. Watch all Google I/O 2014 videos at: g.co/io14videos
Views: 21217 Google Developers
Digital design and manufacturing
 
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[Utilizing human sensibility, knowledge, and know-how in Digital design, Digital manufacturing] The Aoyama Group research focuses on developing computer systems for design and manufacturing, by combining science and engineering with knowledge and know-how regarding digital design, digital manufacturing, CAD, and CAM. Lets take a look at the manufacturing processes in a company. Design work is conducted by sketching, and design is confirmed by making clay models, then CAD is used to create a 3D model. Design is evaluated by rapid prototyping machines. Dies and molds are manufactured using machine tools and products are formed by dies and molds, and finally, its inspected by measuring machine. The manufacturing process consists of product planning, concept design, basic and structural design, detailed design, manufacturing planning and design, manufacturing and assembly, and inspection and evaluation, leading finally to products. The Aoyama Group is studying all these processes. In digital design, the Group is researching for analyzing the esthetics of products from a scientific and engineering viewpoint and applying the analysis results to product design. And the Group is studying how to combine technology and skill of designers and engineers in digital technology. In digital manufacturing, the Group is developing support systems based on scientific and engineering principles, and ways to utilize human sensibility, knowledge, and know-how digitally. Q.My group studies design and processing from a range of perspectives. Our main activity is developing computer systems for design and manufacturing that combine knowledge and know-how with science and engineering. So let me tell you about a few of our research projects. [System for automatically generating designs from conceptual words] Generating a form from words means that a form for a design can be thought up from a plan or concept. A diverse range of designs can be automatically generated by assigning numerical values to the conceptual words such as softness, stability, strength, and so on. Presenting diverse designs using this system can stimulate designers imagination. [System for generating 3D forms from sketches] Designers make concrete ideas from abstract ideas while drawing lots of sketches. If 3D forms can be created in real time when a designer draws sketches, this can help with both embodying a design and coming up with ideas. [System for fairing forms using highlight lines] After a form has become concrete to some extent, the form fairing is often required. To do this using scientific and engineering techniques, the team is developing ways of fairing forms while maintaining the designers sensibility by analyzing changes in curvature using highlight lines, which indicate light reflections from curved surfaces. [System for designing wood grain patterns] As an example of how design efficiency can be improved by using digital technology, computer programs simulate virtual tree growth and diverse wood grain patterns are generated as cross section patterns of a virtual tree trunk. [System for digitizing and utilizing knowledge, know-how, and experience ] When products are mechanically processed, cutting tools are used. Expert workers use their experience to decide how to move the tools to process products efficiently. The Aoyama Group is developing a system to utilize experts know-how. Q.So far, I've presented a lot of system for style designs, but were also researching design systems, production systems and manufacturing systems in similar ways. To develop such systems, we also utilize virtual reality technology and CAE systems. If you're interested in our research, you're welcome to contact me at this e-mail address.
From Consumer Research to Craftsmanship and Design: YFAI’s holistic product development approach
 
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Get to know Yanfeng Automotive Interiors. This video further introduces you to YFAI and our global products and capabilities. Take a look…
Research & Analysis final avi
 
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This is a helping aid for pupils who are undergoing a GCSE Product Design Controlled Assessment.
Views: 143 James Devro
OCAD University - Industrial Design
 
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Industrial Design influences, alters and supports almost every facet of human behaviour. In creating artifacts and gaining experience as an industrial design student, you focus on innovative and responsive solutions for humankind's interface with the world. Through extensive research and analysis, you're encouraged to develop new product and experience typologies within the context of current and emerging human needs. Core design studios develop a methodology of research, analysis, strategy, development and execution, strongly emphasizing concept development and strategic and applied innovation. Learn more about studying Industrial Design at OCAD University at http://www.ocadu.ca/programs/design/industrial-design.htm.
Views: 3026 OCAD University
How to Maximize User Research Insight (Jakob Nielsen)
 
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Jakob Nielsen discusses how to maximize user research insights (From the UX Conference in Las Vegas.) Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. Watch the first part of this talk: https://www.youtube.com/watch?v=xKOlga_xkKA Learn more about our conferences: https://www.nngroup.com/ux-conference/ Read Jakob's in-depth article about how to get valid results from user research: https://www.nngroup.com/articles/ux-evidence/
Views: 8744 NNgroup
Product Analysis Procedure
 
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Product Analysis Procedure
Views: 299 VOE GROUP
Product Design Portfolio
 
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123.Design is a leading Product Design and Engineering firm providing in-house services that span the entire product development process, including product definition, market analysis, industrial design, engineering, rapid prototyping, tooling, manufacturing, production and distribution. For over a decade, 123Design’s award-winning designers and veteran engineers have originated pioneering solutions for companies ranging from start-up to Fortune 50. Using their well-established design process integrating product and market research, end-user needs analysis, computer modeling, and rapid prototyping, 123’s high-energy team approach consistently generates world-class product designs and innovations that create meaningful connections with consumers and solid market successes for clients.
Views: 91 123 DOT Design
Decision Tree Tutorial in 7 minutes with Decision Tree Analysis & Decision Tree Example (Basic)
 
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Clicked here http://www.MBAbullshit.com/ and OMG wow! I'm SHOCKED how easy.. No wonder others goin crazy sharing this??? Share it with your other friends too! Fun MBAbullshit.com is filled with easy quick video tutorial reviews on topics for MBA, BBA, and business college students on lots of topics from Finance or Financial Management, Quantitative Analysis, Managerial Economics, Strategic Management, Accounting, and many others. Cut through the bullshit to understand MBA!(Coming soon!) http://www.youtube.com/watch?v=a5yWr1hr6QY
Views: 551656 MBAbullshitDotCom
Product - Development and the Marketing Concept
 
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This video explores how marketers consider both consumers and competition when developing products. Product mapping, marketing opportunity analysis, and benefit analysis are explained in detail.
Views: 2291 Jason Richea
PART 1: Product Analysis and Product Research | Amazon F.B.A
 
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PART 1: Product Analysis and Product Research | Amazon F.B.A FAQ: How Much Do You Need To Start? - $1,000 How To Make $40,000 In 6 Months | Amazon F.B.A Do I Need To Live In The U.S.? - No, You Can Sell From Anywhere In The World! Do I Have To Hold Inventory? - No, You Will Never Touch Any Inventory By Wholesaling! Is Amazon Selling Too Competitive & Saturated? - No! Amazon Selling Has Been Around For Years & How Fast Amazon Grows Makes Now A Better Opportunity To Start Selling Than It Was 2 Years Ago! Do I Have To Have A Business? - No, You Do Not! How Do Taxes Work? - It Is Income Tax, It Would Be The Same As Any Income You Make From A Job, But Taxes Are Not Withheld. ★★AMAZON TOOLS★★ - Amazon Product Research (Jungle Scout): https://www.junglescout.com/ - Free Amazon Sales Tracker (Keepa): https://goo.gl/6dfE7r - Spy On Competitor’s Inventory (Inventory Spy): https://goo.gl/vXYSZG ★★TOOLS I USE★★ - Start Your Own LLC: https://www.legalzoom.com/ - Outsource Work (Fiverr): https://goo.gl/pddM2h - Click Funnels: https://www.clickfunnels.com/ ★★FREE GROUPS★★ - Official Journeyman F.B.A Facebook group: https://goo.gl/bBoSXp ★★SOCIALS★★ - Instagram: https://www.instagram.com/journeymanfba/ - Facebook: https://goo.gl/gDm3UY “Money is not the only answer, but it makes a difference” - Barack Obama
Views: 220 Mateus Siqueira
Designing for Cost -  Addressing Cost Challenges during Product Development
 
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Join PTC for this On-Demand Webinar to hear best practices to enable better cost analysis during product development, and learn about PTC's new Windchill Cost solution. The webcast will cover: •Launching products at or under target cost •Rolling up product cost for different configurations of the BOM using different cost models •Providing cost visibility to the entire product development team •Trade-off analysis of cost and other product dimensions such as environmental performance Windchill Cost automatically incorporates product changes into cost analysis, and makes product cost analytics an integral part of the standard product development process. With Windchill Cost you can empower users to make smarter decisions and ensure that products meet all cost targets. Featured Speaker Jim Sweeney, PTC's Senior Product Management Director, presents the latest on PTC's solution for product cost analysis.
Views: 2059 GetProductiveNow
MKT318: Marketing Research Design & Analysis
 
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MKT318: Marketing Research Design & Analysis
Views: 400 bba167
Questionnaires
 
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How to design a good questionnaire for GCSE.
Views: 199300 MrArnoldsMaths
Product Analysis: What am I?
 
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Product Analysis: What am I? This series aims to introduce young engineers to the iterative design process. This video introduces students to product analysis. It uses the Dyson Air Multiplier and asks students to guess its usual function. This resource is designed for use at KS2 but can be adapted to suit different age groups. The James Dyson Foundation aims to ignite young people's interest in engineering. Through free resources - the Engineering Box and workshops - students are encouraged to think differently, experiment and invent. Engineering will shape our future and we want to inspire the next generation of engineers. Website: http://www.jamesdysonfoundation.com Facebook: http://www.facebook.com/JamesDysonFoundation Twitter: @JDF
Views: 10106 JamesDysonFoundation
Morphology of Design.
 
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Morphology of design implies the step-by-step procedure involved in the phases of design process.
Steps in Food Product Development ~ Food Product Development
 
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This video was shared to support the learning of Stage 6 Food Technology as part of the Teaching HSC Food Technology Successfully professional development course. If you are a Food Technology Teacher who would like more information on this QTC registered course please visit: http://thehappinessmission.com.au/ or email [email protected] This video may be useful for: 9.3 Food Product Development Students learn about: ~Steps in food product development design brief based on project aims and development criteria:  -idea generation and screening  -market research  -product specifications  -feasibility study  -production process development  -development of a prototype  -testing product prototype, eg sensory evaluation, consumer testing, packaging tests, storage trials
Views: 2214 Carly Hart
Texo - For Complex Product Developmet Market Research Problems
 
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Texo is a unique market research methodology for complex new product development challenges. Texo is a powerful and versatile build-your-own approach to handle the demands of complex products without sacrificing data quality or analytic power. Texo offers simplicity to respondents, flexibility to researchers and clarity to managers. Visit www.trchome.com to learn more about TeXo and other products TRC offers or to download free white paper about TeXo configurator. Call Rich Raquet at 215.641.2220 to discuss TeXo and your new product development challenges.
Views: 8478 TRCresearch
Tools for Entrepreneurs: 5 Product Research Tools
 
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Google User Experience Researcher Laura Granka outlines a few easy, helpful techniques that will help you carry out your user research including competitive analysis, surveys and post-launch feedback.
Views: 12771 Google for Startups