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Process: The Adidas Ultra Boost AKA "The World's Best Running Shoe"

34996 ratings | 4962478 views
Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button! In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers. For up-to-date news and more: http://HYPEBEAST.com View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV Stay connected with us on your favorite social media platform: http://FACEBOOK.com/hypebeast http://TWITTER.com/hypebeast http://TUMBLR.com/tagged/hypebeast http://PINTEREST.com/hypebeast http://INSTAGRAM.com/hypebeast
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Text Comments (1499)
King GTR (2 days ago)
Wowww nice
Nancy Nik (5 days ago)
Yeahhhhhh, that's amazing, the shoes from hookicks.com are also great!
ahmed ali (6 days ago)
سبورت زيتي مقاس 41 https://souq.link/2GksNvC
ahmed ali (6 days ago)
اسفنجة تلميع https://souq.link/2JaBbBj
ahmed ali (6 days ago)
سبورت هافان مقاس 43 https://souq.link/2HTNRet
ahmed ali (6 days ago)
سبورت ابيض
ahmed ali (6 days ago)
مقاس 43 https://souq.link/2OI9IpQ
ahmed ali (6 days ago)
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ahmed ali (6 days ago)
https://souq.link/2Z8sI5M روما ابيض مقاس 43
ahmed ali (6 days ago)
روما ابيض مقاس 42 شيك جدا https://souq.link/2S4C6aG
ahmed ali (6 days ago)
ويكي 99 مقاس 45
ahmed ali (6 days ago)
https://souq.link/2D9pK7n كحلي
ahmed ali (6 days ago)
https://souq.link/2K0UTA7 اسود
ahmed ali (7 days ago)
روما 45
ahmed ali (7 days ago)
اسود https://souq.link/2WNPmPr
ahmed ali (7 days ago)
كحلي https://souq.link/2GaJ5Wu
ahmed ali (7 days ago)
روما ابيض 41
ahmed ali (7 days ago)
ويكي 99
ahmed ali (7 days ago)
اسود مقاس 43 https://souq.link/2CHAYjo
ahmed ali (7 days ago)
كحلي مقاس 43 https://souq.link/2HXKuCq
ahmed ali (7 days ago)
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ahmed ali (7 days ago)
كحلي مقاس 42 https://souq.link/2WFAz8T
ahmed ali (8 days ago)
ويكي اسود
ahmed ali (7 days ago)
اسود مقاس 40 https://souq.link/2ImiVTu
ahmed ali (7 days ago)
بني مقاس 40 https://souq.link/2TntBmD
ahmed ali (8 days ago)
مقاس 45 https://souq.link/2K0UTA7
ahmed ali (8 days ago)
مقاس 43 https://souq.link/2CHAYjo
ahmed ali (8 days ago)
سبورت مقاس 41
ahmed ali (8 days ago)
كحلي https://souq.link/2P0cwyK
ahmed ali (8 days ago)
ابيض https://souq.link/2Vw6sjQ
ahmed ali (8 days ago)
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ahmed ali (8 days ago)
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ahmed ali (9 days ago)
كحلي ويكي مقاس 45 https://souq.link/2TOH0Z9
Petrus Gandamana (12 days ago)
I have 2 pairs ultra and 4 pairs pure and 2 pairs solar ... All of them are my favorite running shoes compared to other 30 pairs already had... Cushion yet responsive!
Ephraim Raton (13 days ago)
Reebok dashride 6.0 is much better
Xpmett (14 days ago)
I'd say worth, the comfort is amazing though.
Jeevan sharma (14 days ago)
Boost ulatar boost 17999 and new ub19 16999 20 boost more price 1000 difrcnce what is this can you tell me
Vinnie A (17 days ago)
World's best shoes! But worst payed Shoemakers!
romeoromeo249 (25 days ago)
AND NOW FOR THE BIG QUESTION: IF THESE SHOES MADE COMPLETELY OUT OF PLASTIC BY CHINESE WORKERS THAT ARE PAID COUPLE OF HUNDREDS DOLLARS A MONTH, WHY THE HELL EACH PAIR OF SHOES COSTS 200 $??!
KTM Perera (27 days ago)
Good one. See this as well. Adidas Women's Cloudfoam Pure Running Shoe. https://amzn.to/2JxkgJx
R.F (1 month ago)
Best sneakers 🔥 in the world
GAMER 22j (1 month ago)
Made in China from india
Nah presto is the best,they just copy the presto
satriyo adi nugroho (1 month ago)
2:57 😎
Dan Ked (1 month ago)
Deadstock
J KL (1 month ago)
Factory workers produce this and got around 30$ per day.
AABBAA CCDDAA (1 month ago)
"Human intervention?" I appreciate Hypebeast's content, but their descriptions are corny sometimes.
Me parecio muy dificil rl proceso de los ultra boost
Andinjoss (1 month ago)
These workers get paid 2 cents per hour...😖
So cool schuhes meannnn
Negan (2 months ago)
the primeknit on my pair of og ultraboosts keep popping... can someone help me...
Manit Dogra (2 months ago)
Hey check this awsome shoes from adidas https://amzn.to/2GxbVDp scroll on page for more
Alfred Rich (2 months ago)
2:58 what a trick!!!
run ner (2 months ago)
アッパーの素材はすごくいいのにBoostソールがすぐにヘタってくる
Nidia Diaz (2 months ago)
😵👍
Sreehari Bijikumar Music (2 months ago)
Nike is so overpriced ASF . We all love Adidas for their value for money(excluding casuals, originals and sneakers)
Anubhab Saha (2 months ago)
Ironically they are made in Bangladesh women with no white or black men working on it
Kumulaau (2 months ago)
Running as in running away from a dog chasing you! Ultra Boost is a lifestyle brand. Much like Nike — engineered for the looks. Not for actual running.
Eman M (2 months ago)
I paid £159 for this shit
Eman M (2 months ago)
I paid £159 for this
Empress Empress (2 months ago)
I can’t stand that everything is made in china😡‼️
Олек Сандр (2 months ago)
searched "nike factory" ended up watching this lol
Юрий Соболев (2 months ago)
2:58 ыыы
parly liu (2 months ago)
I'd like to recommend automation solutions ... mabye Orisol could help you as well https://www.youtube.com/channel/UColUC7ItEQLQ_M3EHttvEeA/featured
Me acabo de comprar unas
ozan yiğit (2 months ago)
Adidas is better than nike
Robbie Gordon (2 months ago)
Yaaaa sweatshops for the win so you can get your non existent clout
FeintOW (2 months ago)
Ppl complaining abt a pair of sub 200$ shoe that is actually worth every dollar you invest in it, and ofc ppl just disregard the 5000$ shoes from designer brands. Just shut the fck up and let other ppl enjoy their vices. Y'all just broke ass nibnot changs thats bitchin because you can't afford a pair. Smh.
I know looks are subjective but god damm i think they look ugly, yet sooo comfy
Zetsuke4 (3 months ago)
soo good
Wellinton Tibúrcio (3 months ago)
Topissimo
Majd Alusta (3 months ago)
Made in China at best or Cambodia at worst!!
xxBOYS SKraa (3 months ago)
What a very very great technology come from Puma (energy ball )
Mixe (3 months ago)
I got dem before xmas 2018
Amatta Das Mohapatra (3 months ago)
I was just🤤🤤🤤🤤😍😍😍
Oce (3 months ago)
Holy shit i hate this music... the beat is normal but it sounds like some dude is making weird noises under it
SyaoranDono (3 months ago)
partially seeing the human factor behind the process and all its implications made me sad
Ana flavia bincadeiras (3 months ago)
O melhor
Rasya Haikal (3 months ago)
Pesen 1ya
Andres Murillo (3 months ago)
Does anyone know what the record that is playing is called?
Uttam Barua (3 months ago)
How much the prize?
Adiex Mukhlis (3 months ago)
2:59 !!!!!
Khmer Song (4 months ago)
ខ្ញំុចង់ទិញយកមកលក់បន្ត
ツ10Roundz (4 months ago)
Why is the packaging looking so cheap usually there’s a blue box for Adidas
Subhash Barik (4 months ago)
Price?
risk Esc (4 months ago)
Lyrics : (intro)... Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Dude dude dude Thx me later! *fly away
Florin Cochintu (4 months ago)
Oh well...I bought £40 adidas and they lasted £10......
Alika Kee (4 months ago)
2:58 was ninja
oscar jimenez (4 months ago)
china , china , china......
G G (4 months ago)
If I worked there I'd be a billionaire with the Amount of tackies I'd steal
MAD WORLD (4 months ago)
Mizuno wave prophecy with difference...
Omar Lugo (4 months ago)
Tengo unos de esos y son geniales
Ben Barthelow (4 months ago)
And to believe they get paid like 4 cents for that's is crazy
hari krishna (4 months ago)
Then how first copies are made? A7 quality
leone xxx (4 months ago)
Wow! Wow! Wow! Love!
Jorge Barajas (4 months ago)
Los mejores inigualables estos tennis los mejores en calidad y en todo gracias Adidas por tan grande tecnologia nunca dejen de producirlas gracias excelentes
M2$haker (4 months ago)
"The World's Best Running Shoe" MWAHAHAHAH
Sir mujhe jop mil sakti he kya may mobile no 9893695884
Khan Imran (5 months ago)
Contact number mil sakta hai Factory ka
Eblin Mcdermott (5 months ago)
l have them
Muhammad Fida (5 months ago)
i need one please from indonesia
Isreal Isreal (5 months ago)
Shoe making at its best🌟🌟🌟
Carter Weinstein (5 months ago)
Ultra Boosts are great shoes. However, they are terrible running shoes. Way to wide and not enough sturdy material. Amazing shoe, just not a running shoe.
Abdul Khan (5 months ago)
Am wearing these shoes right now lol
Pra Jaw (5 months ago)
nice very nice
Lazar (5 months ago)
Made in China.....
Ky (5 months ago)
world's mushiest shoes
adrian ortiz obando (5 months ago)
Awful video, didn't show the faces of the People Who manufacture the shoe , Just because there are chinesse,
AD X (5 months ago)
just got this og colorway last month
brijesh patel (5 months ago)
what are those shoes called?
Sahrul Gaming (5 months ago)
Good
Seba Corsair (5 months ago)
True runners know that Brooks and Asics make the finest running shoes ever. Everything else is just gimmicks and colors for kidadult suckers.
Brandon Gnomes (5 months ago)
Hokagang
leMax (5 months ago)
Is that live footage from Bangladesh?
Dr.piston (5 months ago)
Looks like a proper sweet shop
Monir Sorder (5 months ago)
price koto
Supr Z (5 months ago)
K A L İ T E Ama fiyatı 1000 ₺
Arun Batar (5 months ago)
This is not good shoes

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