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What Harajuku Girls Really Look Like | Style Out There | Refinery29

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From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits. One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free. In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For all Style Out There episodes, go to: http://bit.ly/Style-Out-There For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29
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Text Comments (6503)
Eric Qualley (7 hours ago)
They make candy ravers look like gothic warlocks 😂😂😂🦄
Honey Hunny (2 days ago)
Guys, don’t be afraid to try it out! I started wearing it 5 years ago, and lemme tell you this, once you put it on you won’t care about the stares because it’s just so fun!
Viva LaPeace (4 days ago)
This is so interesting! Her favorite store is Claire’s, which we also have in the USA, yet no one dresses like that. It has a lot to say with the Japanese culture! Cool!
Chelsie Fetherman (4 days ago)
Was that a Claire’s store??? 🤣
Dani Collantes (5 days ago)
1:09 Omg I have that alpaca plushie at home!
music maniac (6 days ago)
This is bakemono kawaii
소피아 (1 day ago)
they are original before lil pump and 6ix9ine
Jefri Nur (8 days ago)
😑 ?
andrangerous (11 days ago)
Harajuku boys better than korean boyband. IMO
kihara 111 (12 days ago)
I wish I had there confidence
Nelly Doodlenoodle (12 days ago)
I love the clothes anyone know where to find the clothes ?
Fox Xof (12 days ago)
Candy punk
Diamond Taylor (13 days ago)
I'm currently selling some kawaii oriented items on my new site if anyone would like to check it out. https://kawaii-papi.myshopify.com
Daily Beauty Massage (14 days ago)
I NEED A BOY🍌🍌🍌🍌🍌Follow ME!🧡🧡🧡🧡🧡🧡🧡🧡
Yeon Luv (14 days ago)
YOLO this is so beautiful!!!! :) :)
Arlan Lorica (15 days ago)
I like how they express thereselves and not being ashamed of it
Kawaii Potatoes (15 days ago)
I love decora kei but my favorite is cutie kei
Potato_ Love (15 days ago)
Who else spotted that in Boombaya one of BLACKPINK memebers had the “beyond Kawaii shirt”
Isabella Lo (16 days ago)
I am a Yami-kawaii in Japan
Rose Gold (17 days ago)
They look like a rainbow puked all over them <3
Jasmine Dicla (19 days ago)
They're the scene kids of Japan XD かわいいね?
ちゃんあや (20 days ago)
She is beautifull and kawaii
Gosh I wish I was japanese. I want the confidence :')
The boy was wearing what Rosé was wearing in boombayah I’m dead
Daniel Galvez (22 days ago)
Kul Pink (22 days ago)
this is my LIFO STYLO!
Viktor Viktorow (22 days ago)
AWW SO CUTE 😍🤗😊💗💗💗💘💘💘❤❤❤💓💓💓💕💕💕💖💖💖❣❣❣💞💞💞🇯🇵
Blissfully (23 days ago)
So dressing in unnecessary amounts of plastic, and synthetic clothes that are heavily dyed and most likely will end up in landfill, is cute? This is so disappointing.
bunny (25 days ago)
Even her braces look so cute on her I'm crying oh my gosh
Wow. Cathy Cat from Ask Japanese is on here.
박 슬 채Fi (27 days ago)
I love how the 'normal' one - interviewer - became the anomally. Makes you rethink the word normal...according to who?
Doae Zoldik (28 days ago)
silly really what is that
Saiyuri Inuzuka (29 days ago)
Is that Director-san?!
Melanie :/ (29 days ago)
They look so pretty I love it🤩☺️
morchela (29 days ago)
So many time seeing Cathy as a Lolita that it feels weird looking her as a Decora
It's like a colorful version of Goth!!! Way tooo much color!!! And how can they pull up hundreds of clips on their head!!!! 😲
megan bancroft (1 month ago)
I absolutely love Decora!!!!
Brigitta Danastri (1 month ago)
Omg full color
Cleveland Phillips (1 month ago)
Can you count how many accessories they have in their hair bet you can't
Princess GgMalie (1 month ago)
I'm a minimalist, I'm also goth and at heart I'm this. Is it possible? 😂
Layla Gavaghan (1 month ago)
Honestly that is how I want to dress every day but I don’t have the money xD
Layla Gavaghan (29 days ago)
Wow thanks for the highlight
moonikue (1 month ago)
*goes to Claire’s and grabs all the accessories there* hi yes I’ll be needing all of these
They are not human , they are fake plastic creatures 😂😂😂😂
Gianni Ravina (1 month ago)
So like there pretty much e-girls but on crack .... I’m obsessed omgg💞
Nobody’s Bedsheets (1 month ago)
There was a sex to shop in the background
Dark Productions (1 month ago)
That store they went to reminds me of Clairs accessories, which they sell the same stuff
nctitaes (1 month ago)
I'm really inspired by this style omg
Alexis Collins (1 month ago)
This is how I used to dress (fairy kei) But now I'm a sweet lolita because I'm more mature now and I like the princess look. I'm 14 and my parents worry about me standing out too. I wear it to express myself ❤
Im to fat to wear it but they be looking cute
christine robinson (1 month ago)
I love that💝💝💝💝💝💝😍
Female Gentleman (1 month ago)
She literally sounds like pinkie pie
BMB (1 month ago)
Khushi Kakkar. (1 month ago)
I'm loving Cat's outfit!
Bsa Chhangte (1 month ago)
Awww in only 9 but since7 im intrest in anime lolita kawai and im seeing people dress like this so cute👍
Azhaar Sayid (1 month ago)
Looks weird but whatever
Tala Winona (1 month ago)
Omg I love Japan 🤤
Joe Mama (1 month ago)
You people are so fucking weird.
Spinny Boi Gacha! (1 month ago)
I have been to the photo booth place in Tokyo, it’s so kawaii! :D
seouljae (2 months ago)
i really wanna try this style bc i’m obsessed with it. but one:i don’t have money, two: i don’t wanna be made fun of, and three: idk how to dress
MrAggaboo (2 months ago)
It is like the kawaii answer to kandi ravers.
jo shin (2 months ago)
So fun!!!
Yonathan Asefaw (2 months ago)
I kind of wanna get into harajuku fashion aswell, but not like a decora girl.
watashii antaa (2 months ago)
when i wear this i look baby toy store. ooooh
Cold Storage (2 months ago)
Alexandria Cooper (2 months ago)
TimmyME (2 months ago)
NO BODY looks like that in Tokyo today. Only a few tourists dress this way when they go to Harajuku.
Wannabe Fairy (1 month ago)
TimmyME The J-fashion scene has drifted away from Harajuku because of tourism. A lot of these kids wear it at home to avoid being ogled at by foreigners.
S H O O T I E (2 months ago)
Most of the they only dressed like it in Harajuku when they are not working, it's relaxing for them because working or studying in Japan is really strict
Baddie AF (2 months ago)
The girls are so cute💞
Oopsie Doodle (2 months ago)
Not my taste but hey they seem happy. More power to them!
Michelle Barrow (2 months ago)
Rosè wore that beyond kawaii shirt in boombayah
MegaSocky (2 months ago)
I did a lot of decora stuff and tbh its quite the opposite from hiding behind a mask. Its more throwing away the mask because youte willing to express yourself with no care of the "hollywood standard" or social bias
Alejandra Garcia (2 months ago)
Ame el collar de control de Nintendo del chico :)
Captain's Crew (2 months ago)
I don't like it, but I love the attitude behind it and I support the opportunity to go all out. Neat
Son Goku (2 months ago)
They have school uniform and work uniform you don’t say?! 😱 And stop making out like it’s just a girl thing and it’s some kind of feminism women power and there’s also some dip meaning to it as well like you know there’s some kind of oppression behind what they do. You sound like the BBC >_> always having to put some short of negative thing to other ppl culture or way of life. Like you West is so perfect.
qudsiii (2 months ago)
this is HIGH fashion
Gigi Rivera (2 months ago)
They are all so beautiful
Viktor Viktorow (2 months ago)
Lauryn De Berri (2 months ago)
whats there instagrams?
Chiara Tianyi (2 months ago)
Kurebayashi's Instagram is @kurebayashiii
Allen Jefrick Aquino (2 months ago)
3:10 that's Rose's outfit in boombayah!!
Marnie_ Xoxo (2 months ago)
I wear Decora and I really want a Japanese friend who also wears Decora :( I’m from the UK and I don’t know any other Decoras in my country
Be Nice Eat Rice (2 months ago)
Harajuku style is like seeing something you like -- jewellery, accessories, clothing, and putting all of it on! I love this!!! I might try this
Roses R Red (2 months ago)
I wish this was a thing when I was a teenager going threw my own confusions. I’m an adult now and look at this as fun, cute self expression happiness but above all FREE 💗✨🌸
Pumpkin headisin (2 months ago)
I like this style 👍
Skill Machine (2 months ago)
Ruby (2 months ago)
I'm starting my own Decora fashion line =)
aesthetic Teaa (2 months ago)
when i grow up i really want to look like those harajuku girls, i live in new york so people would obviously take pictures.
the Beautiful People (2 months ago)
They look so cute! Like cotton candy, they're so sweet~!! I wanna hug 'em (づ ̄ ³ ̄)づ
1000 8 1000 (2 months ago)
I'm here just for ideas and inspiration for my outfit.
KPOP Lps (2 months ago)
I love the style and I try to make it popular in other places, I live in Maine and I wear this style so people realize that they can wear what they want to wear and not feel bad about themselves.
Athena GM (2 months ago)
I always loved tutus. If I could get away in wearing them everyday Ill be less grouchy😁.
Marissa (3 months ago)
Is that a fucking Claire’s
Noveen Moin (3 months ago)
The boy near 3 min he is wearing the sames shirt as blackpink rose did in boombayah
cotillion skittlies (3 months ago)
they went into claires as their favorite decora store, im shook
Emily Moreau (3 months ago)
2019 anyone!😸
xo (3 months ago)
i want to live happily like that
Saturn_Devouring (3 months ago)
This is great! But her favorite decora store is a Claire’s??????
Vicky Manzana (3 months ago)
I’m watching this video after another one about how depressing it can be 😂 just thought it was interesting
Daolina (3 months ago)
I love Japanese people 🎌
raden emil (3 months ago)
#request visual kei culture
Infinite Jellyfish (3 months ago)
Their head look live candy helmets ♪(๑ᴖ◡ᴖ๑)♪

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