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What Harajuku Girls Really Look Like | Style Out There | Refinery29

117769 ratings | 8185204 views
From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits. One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free. In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For all Style Out There episodes, go to: http://bit.ly/Style-Out-There For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29
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Text Comments (7003)
Marissa (2 days ago)
Is that a fucking Claire’s
Noveen Moin (2 days ago)
The boy near 3 min he is wearing the sames shirt as blackpink rose did in boombayah
cotillion skittlies (3 days ago)
they went into claires as their favorite decora store, im shook
Emily Moreau (4 days ago)
2019 anyone!😸
S xo (4 days ago)
i want to live happily like that
Saturn_Devouring (4 days ago)
This is great! But her favorite decora store is a Claire’s??????
Vicky Manzana (5 days ago)
I’m watching this video after another one about how depressing it can be 😂 just thought it was interesting
ling ling ding ding (5 days ago)
I love Japanese people 🎌
raden emil (6 days ago)
#request visual kei culture
Infinite Jellyfish (6 days ago)
Their head look live candy helmets ♪(๑ᴖ◡ᴖ๑)♪
Infinite Jellyfish (6 days ago)
This makes me want to find my own style (๑>◡<๑)
Gerald Davis (6 days ago)
At least these girls don't want to kill themselves or others.
Lilliz91 (7 days ago)
Decora girls look very similar in their groups, so they do like looking the same.
sugaholic (8 days ago)
im so into this wow i love things that kind of just say screw the norm
Ocean O'Kelly (9 days ago)
yeesh. when the dude is not posing and just acting normal he seems really dark and like hes not ok.
uilani lia (9 days ago)
kenae’s so cute, and i love how supportive her mom is.
bomber bitz (10 days ago)
6ix 9ine if he was a weeb
Tima Kathleen (10 days ago)
Adorable
MAGIC MUSIK (10 days ago)
Девочка такая милая, а на мальчугана, я скажу... Даже глядеть противно.
Plot twist both the girl and dude are 60 years old
Sweet Baby (11 days ago)
MAN WHAT DRUGS YOU ONNNN!?!!
aidan dibenerdini (11 days ago)
2:28 this is why I hate japan
KC Avakin (12 days ago)
Omgsh there so cutee
SpeedStriker (14 days ago)
This is better than lame hipster fashion. This style takes courage and confidence.
Lebert Mckenzie (17 days ago)
Tekashi 69 is that you?!
Rabid Robot (17 days ago)
Super KWAII!
Lorna Marie (18 days ago)
It’s just grown ups wanting to dress like little cartoon girls. A little creepy but whatever floats your boat I suppose
🦄🦄 (18 days ago)
Wow that's so much accessories
Overthinking (19 days ago)
It gives me those scene vibes
LuLuRockOn (20 days ago)
So they keep dressing like this even when they're 70 years old? crazy stuff
Jessica West (21 days ago)
I dress pretty plain but my bedroom looks like how they dress. I want to dress more like this but am I too old at 41? I'm about to just say fuck it! Lol.
I would love to learn a lot more about harijuku!
Viola A. (21 days ago)
2019 anyone?
ShoFFy (22 days ago)
Hahaha I hate this style but want to know about them
Don't judge those people. I'm a mother and I love that mother too. She is very intelligent and open minded. Freedom, art, colors, don't be scared about it. Mental healtly? Really? I think in Europe, middle orient, America, or other places, people feel loneliest, saddest and depressed. Japan is a paceful and great place to live.. 👍❤⛩🎎
San Diago (24 days ago)
Only sorta works in your early 20s, then you are just creepy
lost foreessst (24 days ago)
Wow cathyCat
Moshibe (24 days ago)
Harajuku girls dress K A W A II!!!
Mister Doom's (25 days ago)
My dream is to fuck a girl wearing those!
XxRandom videosXx (26 days ago)
*LIFEU-ESILEU* Life style
Peggy S. (26 days ago)
Sooooooo they dress like west Virginia meth heads but are *uwu doki doki kawaii* bitches?
Mike Someone (26 days ago)
The suburbs are still part of a city
David Buchholz (26 days ago)
I LOVE IT <3
Meaghan S (27 days ago)
the girl with the short orange hair is so cute!
Articat (27 days ago)
OMG SO cUtE!!
Funk Shiz (28 days ago)
Reporter is badt
Oline Ivik (28 days ago)
I never see so cute style in my life 😊
An attempt to resemble Europeans more than Europeans themselves resemble themselves ))))
Chloe _Birb (28 days ago)
I wanna live like this TTwTT
Lindsey DaSavage (30 days ago)
This is why i love japan. It’s like a whole new world
Sakura Yasuda (30 days ago)
Why do Japanese people try to look pretty it’s weird Oh I’m Japanese but I don’t even live in Japan I LIVE IN AUSTRALIA
Ade Dewi (30 days ago)
What the title at the end?
I LOVE PANDA EXPRESS (1 month ago)
And I’ve been wondering what I’ve been doing with my life?
human blood (1 month ago)
such a sweet interviewer <3
liberty babe (1 month ago)
I feel I can completely understand this and they're having so much fun. it beats American young people. I am an older person and I just love this!
BelleeBean (1 month ago)
Claire’s..OFFFFF course...
Dan¡ Dan¡ (1 month ago)
Me when I go to a Manga Convention:
Nona fierce (1 month ago)
@5:23 That colorful wig is fantastic 😍💕
Erin M (1 month ago)
Super kaWaIi
Erin M (1 month ago)
So cute!
Christine (1 month ago)
I think a lot of the outfits are cute, but I wouldn't wear the Band-Aids or so many hair clips.
Ariana Stewart (1 month ago)
I literally cried watching this. I'm American but dress pretty eccentrically and I'm usually the only one I see for the most part dressed abnormally. I felt like I found my people. And yes self-expression is a very brave and fearless Act. Thank you so much for the video.
Maddie Tannie (1 month ago)
I swear that store is Clare’s lol but I just love Japanese street style. It’s so over the top that it’s great.
Blood brothers tv (1 month ago)
Too much kawaiiiiiii 😣 😲
jayla pay (1 month ago)
Why the Band-Aid on the nose????
im_insecure ___ (1 month ago)
The famous decora girl's laugh sounds like Yandere from the game..
Jessica Nicolae (1 month ago)
My parent would disown me if I was like this
Random ice Lol (1 month ago)
🖤💚💙💜💛❤️🧡yoo can we be friends yoo you r so cool LOVE IT
Yasmin Noori (1 month ago)
Jojo siwa has entered the chat lol I like this
Brianne Hudson (1 month ago)
They look like the sound a kazoo makes
woop (1 month ago)
This video gave me ADHD
Don Kapsalon (1 month ago)
for the people who dont get it, its just about dressing creatively.. and only works for people who really do it for their creativity, if its forced it just looks weird. I dont dress like this but I wish people would use more creativity and personality in what they wear.
einblitz93 (1 month ago)
So amazing!
Domitilla (1 month ago)
HORRIBLE STYLE FOR CHILDISH ADULTS..... BLEAH........
Kristin Siquieros (1 month ago)
Did anyone else notice that the boy has the same shirt as Rose in boombayah?
All about the Kpop (1 month ago)
I would never dress like this but I admit it's cool. I like how diverse our world is!
Lonelybabycries (1 month ago)
Cuter then Belle Delphine
Емилија 1488 (1 month ago)
Super cute. Greetings from Serbia. 😊💗👑
The asian one (1 month ago)
They look beautiful! It’s way more fun to be weird than normal but the good weird kind lol
El Dae (1 month ago)
when i was about 4 i put every clip we had into my little sister's hair
projects myschool (1 month ago)
Lol Did I just see a person Put a hairclip in her face
BVB Forever (1 month ago)
So beautiful 💟
Dede D (1 month ago)
I don't care, I don't like this 'lifestyle'. Uf.
Spirit Nerd. (1 month ago)
oh my god that's my home!!
Stacy Molchanova (1 month ago)
Their favorite decora store is Claire’s??
Bon Bon Jarnecki (1 month ago)
I just love japan i want to go there and im just 12!
Madison Rodriguez (1 month ago)
Who’s here from girl meets world
I love the style, but at my school you would probably got bullied when you wear something like that. I actually want to live in Japan and finally be myself. So when you‘re in Japan, just search for a colourful girl lololol
Cadenza Jackson (1 month ago)
it's so cute how the reporter slowly gets more acsesorized as it goes on
Amelie Kraus (1 month ago)
omg 😂😍
Ew, Communication (1 month ago)
Harajuku is freakin adorable. I bought my fluffy jacket, wolf socks, rainbow shoelaces and more there
yasmin silke (1 month ago)
3:11 ROSE FROM BLACKPINK IN THE BOOMBAYAH MV, SHE WEARS THE SAME FREAKING SHIRT
Anonymous Kitten (1 month ago)
OH MY GOSH THESE GIRLS ARE SO CUTE
manzanita702 (1 month ago)
I love this 💜
creambuns. (1 month ago)
they look pretty but not my aesthetic
あいうお (1 month ago)
紅林大空ちゃん!!!!!!??????
The Shockmaster (1 month ago)
Do they poop glitter and ice cream?
TaeTaeMochi (1 month ago)
2:58 the guy had a shirt on saying “beyond kawai” and it’s the same shirt as the one rose wears in “Boombaya” MV (this only for Blackpink fan tho) LMAO 😂
Gabrielle Gumbs (1 month ago)
1:14 Is that a Lalaloopsy
BALLER -ina (1 month ago)
I Love this!They are so happy and this is so cute!
Isabella M (1 month ago)
I love it but im to lazy for this kind of style😅

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