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What Harajuku Girls Really Look Like | Style Out There | Refinery29

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From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits. One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free. In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For all Style Out There episodes, go to: http://bit.ly/Style-Out-There For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29
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Text Comments (6801)
otaku winner (4 hours ago)
The girls look like tekashi69
Anime is not real, they said. Go watch this video, I said. Anime is now real.
haruka the gen 3er (21 hours ago)
I wish harajuku girls were I'm murica with amime
RainbowChocolate (22 hours ago)
i've always wanted to dress in decora but i don't have a lot of clothes or accessories :/
Their so cute🤩❣️
Emma Rickard (1 day ago)
I honestly think this style is adorable
Abi Fitz (1 day ago)
OMG Is that the girl from Kure-Channel?!
Pidge Holt (1 day ago)
I’m a harajuku
Galaxy PotatoYT (1 day ago)
The 90s feels
hidden valley ranch (2 days ago)
Bro, the "beyond the kawaii" shirt gave me rosé vibes
smexy kinky tacos (2 days ago)
the look like the little princess from Reck it Ralph
Omi Shi (2 days ago)
Two words Juzzou Suzuya
Bishop (2 days ago)
Shes actually really cute
CIA (3 days ago)
FyreForce 1600 (3 days ago)
They are so kawaii!!!!!!!!!!!!!
Comical Wolfie (3 days ago)
My birthday is coming up and I’m getting a 200 dollar gift card and I’m gonna get lots of harajuku because I’m also a harajuku girl, I love pastel!
Thomas _ TK (3 days ago)
Pedophile paradise
abigail (3 days ago)
there. is. no. problem. with. this. style.
ChEnNiE (3 days ago)
Carlos Danger (4 days ago)
reminds me of pipi longstalkings
Lee Dillon (4 days ago)
So we know where sixnine got his inspiration from
Dino N99 (5 days ago)
Damn, living in Japan is cool as heck
Analiza Nepomuceno (5 days ago)
I love japanessse super cute 🧚🏻‍♀️🧚🏻‍♀️🧚🏼‍♂️
*-* lost in my world (6 days ago)
Japan is just another world...
*-* lost in my world (6 days ago)
I wanna go to JAPAN
makala kaluau (6 days ago)
I will see them at Tokyo Japan
johnathan clark (6 days ago)
If Japan has a uniform culture and this is supposed to be a rebellion but it looks like a trend which is another uniform. A true individual would be a merger of all of Japan’s old trendy subcultures like a punk, hiphop, Chicano, goth, with tan skin.
Zilinca 3 (6 days ago)
Is that Kure-chan? Omg yes
Dolan Lighter (6 days ago)
Subscribe to pewdiepie
popcorn pop (7 days ago)
Omg cathycat!
pastel king (7 days ago)
This is the life style that inspires me to keep up my gothic/pastel/lolita look. I have always gotten strange looks on how i dressed but know i just don't care i love myself and my style
Chloe Gass (7 days ago)
No all of them are like this their is a vary dark side of this where they will use cute things to hide their depression
HyPe_ BeAsT (7 days ago)
Damn loli become human
Dissent (7 days ago)
interesting that strict conservative cultures also produce the other side of the spectrum. the reinvention of the establishment drives innovation. which is the driving force of deconstruction and reconstruction in nature. both creativity and order are necessary in human social environments as one defines the other.
whats good (7 days ago)
Nicki the harajuku *blaaa*
GamerSane (7 days ago)
Thanks this was the push I needed to go out in the decora kei style! Edit: actually still too scared to go out in this style in England ;-;
Emily X (8 days ago)
it's *adorabubble*
Ruby Smith (8 days ago)
H E Ł L Ø avakin (9 days ago)
Oh my god...! Cat is an English teacher! How nice would it be if she was my teacher!
Nur Afiqah (10 days ago)
It would be really fun to have friend like them all~
Alexa Benjamin (10 days ago)
I think they look fabulous 🥰
I love thr hair clips. I neeeeeeed them!
Rebel Rez (10 days ago)
I wish I had the courage to do this.
Derpy Unicorn (10 days ago)
aww!! she is so cute she lives her life without worry she isn't hurting no one and I want to hug her
Jason Borden (10 days ago)
It's kinda interesting
werard gay (11 days ago)
I can’t be the only one who finds this really disgusting there are too many colors
Ralucutza Emma (11 days ago)
I want to go to Japan 😭😭😭😭😭😭
Lil Taay (12 days ago)
It’s fucking treyway 😂💀 or however you spell it
Biggy Cixi (12 days ago)
bexs likesplums (12 days ago)
to each thier own lol
Fcicj Loverffifj (12 days ago)
T H A O q t w (13 days ago)
Is that Kathy Cat?
Jed 5565 (14 days ago)
Don't worry it's Japan this is normal for them
Rozali TV (14 days ago)
Oooowww kawaii
Jelly Bean (14 days ago)
Not to mention the pedophiles must have a field day with this junk.
Jelly Bean (14 days ago)
Peter pan syndrome is not cute.
Vanilla Playz (15 days ago)
melo -p (15 days ago)
I was scared at first but when I made myself colorful I loved it! Who knew I could be so KAWAII! but this has really inspired me and now I'm walking around Atlanta and convention ga as a decora girl!
Goliath Gaming (15 days ago)
Looking like Zoey from fortnite ahhhhhhhshshshshshsusiss lol 0:02
Dulce Fajardo (15 days ago)
Claire’s? 2:40
Michael Ledford (16 days ago)
I can't tell if they are adults ,teens or children and that creeps me right the hell out ,I hate the whole androgynous crap no matter what culture .
nyami (16 days ago)
“i was shocked at just how cute i could be” me when i wear makeup once in a blue moon
Silly Me (17 days ago)
I wish I could live in Japan where in nobody simply judges you for your way of lifestyle and fashion sense
Felicity Annora (17 days ago)
As soon as I heard Cat's voice, I was like "IS THIS CATHY CAT FROM ASK JAPANESE?" I was so proud of myself for recognizing her right away. XD
Miss.Phoenixx (17 days ago)
The streets are so clean there.
Betty Cooper (17 days ago)
This is pretty
Alessandro Benigni (17 days ago)
Unfortunately, I live in a place where if you dress like this they call you a weirdo. For example, one day my friend decided to wear emo clothing and in the street everyone was watching him like if he was a freak. We are both emo but we cant wear emo stuff or be what we truly are...
Shelby Dawn (17 days ago)
yes you can
rupkatha banerjee (18 days ago)
they are sooooo cuuuure 😍😍😍😍😍😍😍😍😍😍😍😍😍😍
bellathefo (18 days ago)
OMG Im in love with this style! It's so kawaii! >W•
dreaming yoohyeon (18 days ago)
I just freakin love Japan
bloop (19 days ago)
Jojo Siwa should've been in this video
Shelby Dawn (17 days ago)
Potato Reviews:3 (19 days ago)
will she still dress this way when she's 58 years old?
Shelby Dawn (17 days ago)
probably. who knows?
Jackie does stuff (19 days ago)
I want to be a Decora girl, but in Vermont, everyone kind of looks at you funny, and nobody in the entire state does decora...
Shelby Dawn (17 days ago)
so? Start a trend! lol
sister is shook (19 days ago)
I wish I could be like them. BUT ID GET JUDGEEEEDDD
Shelby Dawn (17 days ago)
do it! do what makes you happy ^^
Mr.FlowaThief (19 days ago)
Like if you opened the video only for Kobayashi
RaMiyeon Lifeu (19 days ago)
weird af
Shelby Dawn (17 days ago)
that's the point
Franktastic Bastarde (20 days ago)
this was hella inspiring
Queen CRAZY (20 days ago)
I watched this video years ago and I just realized I follow her on insta. XD
Queren Lopez (20 days ago)
Hey I have the same ring at 2:23.
Pearl Lilly (20 days ago)
Mystic Desu! (21 days ago)
Me : :OOO cool *throw any cute thing I saw on my face*
Pusheen the cat (21 days ago)
2:44 that guy looks so f ing depressed like he was like kill me now
Jazmin Mejia (21 days ago)
This reminds me of the same way raving feels 💝🌌🌠
Horror Fanatic (21 days ago)
I *LEGIT* want to move here.
george sisco (21 days ago)
Rape/Murder is a common thought where they live
Lily DeLozier (21 days ago)
Wow I get super mad if my mom puts one bow in my hair
Alma (21 days ago)
This looks so fun! I wish i could do it :(
The Silent Gamer (22 days ago)
I like the style but I’m more of a hipster person
Once Upon A Blink (22 days ago)
I would love to try this but it I went out with it I would be A T T A C K E D
Lily Chan (22 days ago)
So cuteeee <3
Little Death (22 days ago)
Damn they went to Claire’s lol
Alexa Jaglal (22 days ago)
I have that alpaca that is around her neck😂
Nelly The Queen (22 days ago)
I remember watching this on the last day of our interior design/fashion design class
KENYA MIDDLETON (22 days ago)
Nicki watching her harajuku barbies 😂
Kate Gardham (22 days ago)
I have never really worn skirts or colours like this. I am just realising now I want to look like this. I have very limited money. How do I start?
Wannabe Fairy (22 days ago)
Kate Gardham Hi! Styles like the ones shown in this video (decora and fairy kei) can be very affordable in you know where to look. Shop around at vintage/second-hand shops and you will probably find some gems! Fairy kei is known for vintage 80s sweaters. I found 3 for about 5 bucks at Salvation Army. If you want brand items (Milklim, Listen Flavor, 6% Dokidoki, etc.), people occasionally post them on Depop for lower prices! There’s also the Fairy Kei Facebook group which has pretty much everything you need second-hand! There’s also a ton of indie brands on Etsy such as KawaiiGoods which have cheaper prices than brands. The accessories can be super cheap as well. They went to Claire’s in this video, after all. I wear this style all the time and everything I own is under $30.
Haley Herrea (22 days ago)
My eyes are burning
Shelby Dawn (17 days ago)
good :)
Weebs But with more WEEBS
Shelby Dawn (17 days ago)
lmao how?
mack o. (22 days ago)
So is no one going to bring up the fact that the guy at 3:00 is wearing the same top as Rose in the boombayah music video
uwu mochix (22 days ago)
‘Have fun with fashion’ I would but I’m broke lol

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