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How to Research competitive products like an Industrial Designer

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Industrial Design Tutorial - Research Competitive Products Any design research method includes researching competitive products as an essential step at the beginning of the industrial design process. It's impossible to come up with a distinct product design without using this design research method. Imagine going through the process of designing a product, only to find something very similar already on the market. Hope this is useful! Let me know if you have any questions. ____ DOWNLOAD THE CHECKLIST HERE https://www.designplusmorna.com/researchcompetitiveproductschecklist ____ W H A T T O W A T C H N E X T: GOOD DESIGN - ONE concept that can make all the difference https://youtu.be/lBVjcn0uiuQ FORM FOLLOWS FUNCTION - an example in Industrial Design https://youtu.be/IiPHL0L2Vh8 HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage https://youtu.be/MjqzBEbytXQ ____ SUBSCRIBE TO MY CHANNEL ► http://bit.ly/2NWHpCw Be sure to hit the bell to be notified of new videos! ____ SAY HI ON SOCIAL: INSTAGRAM ► https://www.instagram.com/design_plus_morna/ FACEBOOK ► www.facebook.com/Design-Morna-1824095881241242/ ____ LEARN MORE ABOUT PRODUCT DESIGN ► https://www.designplusmorna.com/ ____ #learnindustrialdesign #designplusmorna #industrialdesigntutorial tags: Industrial Design Tutorial, industrial design, industrial deisgn, industrial design products.
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Text Comments (5)
Navin Th (10 months ago)
Hi Morna, Thanks for the video. @ 3:25 like you said the idea existing in a some form, Further you also spoke about right combination of words for proposing a new idea. Request you to please make video pertaining to this lines on differentiating the idea with the existing crowd...! Thank you...!
Design plus Morna (10 months ago)
Hi Navin, Thanks! Just so I'm clear - are asking about how to innovate when designing a product?
Jérôme Delpierre (1 year ago)
Hi Morna, Thanks for the video. When you have analysed the competitive products, how do you use these informations? How doest it affect the product development? Thank you.
Jérôme Delpierre (1 year ago)
Great! very helpful. Thank you!
Design plus Morna (1 year ago)
Hi Jerome, How the info is used really depends on what is being asked in the project. At the highest level, you need to be aware of what the competitive products look like so you don't design a product that looks like one already on the market. It goes further. Based on what you have seen, it's your job as industrial designer to figure out how to design a product that will be distinct from it's competitors. Some other random examples: - if you are working on a product that you a) have never designed before or b) it's been a while since designing something for that market or industry, looking at the competitive landscape will show you how other designers have approached this product/problem. I believe in learning everything we can from the products around us. When looking at competitive products it's like looking at other designer's solutions. There could be information and knowledge in how the product is put together/functions that could be useful. With competitive products that look most interesting, go buy them, take them apart and learn from them. - in the case of a product that has electronics in it, clients are really sensitive to the the size. Every client want's their electronic product to be the smallest possible size. Sometimes this makes sense. Sometimes it doesn't. It's good to have info about competitor sizes so you can see how they compare to the product you are designing.  - if the product design idea has not been completely defined, I would spend more time reading reviews to see what people like and dislike in the competitor's products. If there were repeated comments, see if it makes sense to respond to the comments in the design of the new product. Hope some of this was helpful! best, Morna

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